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连云港:海州电商企业备战37天“加长版”双十一
Sou Hu Cai Jing· 2025-10-23 15:07
Core Insights - The e-commerce and logistics companies in Haizhou District, Lianyungang City, are fully prepared for the upcoming "Double Eleven" shopping festival, with a focus on platform strategies, live streaming innovations, and logistics coordination [1][3] E-commerce Preparation - Jiangsu Oumeisi Technology Development Group has upgraded its Douyin live streaming base, adding four flagship stores and ten live streaming rooms, with Douyin sales expected to account for 50% of total sales [1][3] - The company has recruited 50 new hosts and established new live streaming bases in Jinan and Hangzhou to overcome regional limitations [1][3] Live Streaming Innovations - The company has planned diverse live streaming formats, including warehouse live streaming, CEO special sessions, outdoor live streaming, and celebrity guest appearances to maintain consumer engagement [3][4] Logistics Readiness - Haizhou District's logistics companies have upgraded their automatic sorting lines, achieving a daily processing capacity of over 1.2 million packages, a 20% increase compared to the same period last year [4] - Five major express delivery companies have acquired 19 delivery drones and opened 12 unmanned delivery routes to alleviate transportation pressure during peak periods [4] Talent Development - Over 60 e-commerce companies in Haizhou District participated in a live streaming training camp and planned a "Digital Business Promotes Agriculture" live streaming event to enhance talent in the industry [4]