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一个不起眼的路子,抖音带货卖字帖,非常适合写字漂亮的小伙伴!
Sou Hu Cai Jing· 2025-08-06 14:25
Core Insights - The article highlights the lucrative potential of selling calligraphy practice books on platforms like Douyin, with significant sales figures and high commission rates for sellers [1][5][6]. Market Analysis - The popularity of calligraphy practice books is driven by a cultural emphasis on neat handwriting, which is considered beneficial for students and professionals alike [6][7]. - The market for these products is characterized by high repeat purchase rates, as consumers often buy multiple books over time [6]. Sales Performance - A specific Douyin influencer has sold approximately 176,000 units of calligraphy practice books at a price of 19.9 yuan each, indicating a strong market demand [3][5]. - The estimated earnings for this influencer, based on a 30% commission, could reach around 1.05 million yuan [5]. Content Creation Strategies - Various content formats for promoting calligraphy practice books include videos of children and adults practicing, using popular phrases, and creative editing techniques [11][17]. - The article suggests that even those who are not confident in their writing skills can participate in this market by curating content from successful creators [15][16]. Monetization Methods - Three primary monetization strategies are outlined: enabling product sales through a storefront, selling digital versions of practice books, and leveraging private domain traffic for sales [18].