Core Points - The "Baita Welcomes the New Year: Joyful Chinese New Year and Dongxi Cha Cultural Consumption Festival" was launched in Beijing's Xicheng District on December 26, 2023, and will run until March 3, 2026 [3][6] - The festival features two main experiential routes: "Reading Lu Xun" and "Exploring Dongxi Cha for the Chinese New Year," integrating Lu Xun's culture, the historical significance of Baita Temple, and contemporary hutong lifestyle [3][6] Group 1 - The core section "Reading Lu Xun" includes a one-to-one replica of "Sanwei Bookstore" and a recreation of "Baicao Garden," allowing visitors to engage with Lu Xun's literary heritage [3][6] - The festival will host various cultural salons and lectures at the Lu Xun Museum and Baita Art Center, featuring discussions on Lu Xun's works and contemporary art exhibitions [3][6][8] - Traditional Shaoxing opera performances will be presented in the hutongs during the festival, enhancing the cultural experience with local flavors and themes [6][8] Group 2 - Nearly 20 local businesses are participating in the festival, creating dedicated spaces for micro-exhibitions that incorporate Lu Xun elements and Baita imagery into their products and services [8] - The festival includes an interactive stamp collection activity, where participants can collect stamps from cultural points and exchange them for tickets to Baita Temple, promoting both cultural engagement and charitable contributions [6][8] - The Dongxi Cha area has undergone a visual renovation, featuring art installations inspired by local culture, enhancing the festive atmosphere [8]