【文化评析】 作者：刘洪愧（中国社会科学院经济研究所研究员） 近日，全国总工会、文化和旅游部等四部门联合印发《关于深入推进新时代职工文体工作高质量发展扩 大职工文体消费的意见》，为职工文体生活勾勒出崭新图景。文化铸魂，体育强身，消费赋能。文体消 费承载着人民对美好生活的向往，蕴含着推动消费升级的巨大潜力。但是，扩大文体消费，绝非简单的 需求刺激手段，而是为了回应人民对美好生活的向往，让人民收获更多幸福感与获得感，是以人民为中 心的发展思想的生动体现。 所谓文体消费，是指居民为满足精神文化和体育健身需求而进行的各类消费活动，既包括观看演出、参 观展览、阅读书籍、欣赏影视等文化类消费，也涵盖健身锻炼、参与赛事、购买体育器材、体验运动项 目等体育类消费。随着收入提高和消费观念转变，人们对文化和健康的需求日益增长，文体消费呈现出 扩容提质的良好发展态势，成为消费潜力释放和消费持续升级的重要抓手。 文体消费也是传承和弘扬中华优秀传统文化的重要方式，在潜移默化中增强民族认同感与自豪感。近年 来兴起的国潮文创消费，将传统文化元素与现代设计理念相结合，故宫文创、敦煌IP等产品深受消费者 青睐，让中华优秀传统文化在日常生活中焕 ...

Group 1 - The article emphasizes the importance of cultural activities in enhancing economic vitality, showcasing unique cultural experiences that contribute to consumer engagement and economic growth [1][2] - Notable cultural products and new business models, such as the game "Black Myth: Wukong" and the animated film "Ne Zha," have gained significant popularity, indicating a shift towards culturally rich consumer offerings [1] - The integration of traditional culture with modern aesthetics is crucial for creating engaging products and services that resonate with contemporary audiences, thereby driving economic growth [2] Group 2 - The article advocates for optimizing cultural supply and expanding cultural consumption to cultivate new economic growth points, highlighting the need for innovative transformation of traditional culture [2] - The emergence of a billion-dollar market for domestic fashion infused with traditional elements and the success of cultural tourism in cities like Harbin demonstrate the economic potential of cultural integration [2] - The interaction between culture and various industries is essential for fostering new economic dynamics and creating a thriving environment where culture and economy coexist harmoniously [2]

Group 1 - The core idea emphasizes the integration of cultural elements into economic activities to stimulate new growth points in the economy [1][2] - Unique cultural experiences during the Spring Festival, such as the immersive light show in Xi'an and the traditional fishing festival in Inner Mongolia, enhance consumer engagement and economic vitality [1] - The success of cultural products, like the game "Black Myth: Wukong" and the animated film "Ne Zha," highlights the potential of culture to drive economic growth [1] Group 2 - There is a need to optimize cultural supply and expand cultural consumption to foster economic growth [2] - The creative transformation of traditional culture should focus on its spiritual essence and modern relevance, leading to products and services that resonate with contemporary aesthetics [2] - The integration of cultural elements into various industries, such as the booming market for domestic fashion and the development of themed amusement parks, demonstrates the economic potential of cultural fusion [2]

Core Insights - The "Jingle Treasure Bureau" has opened in Chengdu, marking a new era of "youthful, international, and digital" development for the precious metals cultural and creative industry in Hohhot [1] Group 1: Business Model and Target Audience - "Jingle Treasure Bureau" features an immersive light interaction system that allows for an interactive experience, focusing on women aged 20 to 40 [2] - The venue includes four main thematic cultural and creative sections: Chengdu Impression, Sanxingdui Secret Realm, Xianxia Chronicle, and Good God Gold, showcasing diverse themes related to local culture and ancient civilization IPs [2] Group 2: Operational Mechanism - The facility incorporates a DIY interactive area and China's first nurturing virtual store manager, "Lingling," creating a dual operational mechanism of "offline immersive experience + online simultaneous sales" [2] - It aims to establish a closed-loop consumption path through "offline check-in and online repurchase," covering the entire process from design to production to wearing [2] Group 3: Industry Growth and Projections - By 2025, the Hohhot Comprehensive Bonded Zone is projected to exceed 10 billion yuan in import and export volume, with a processing trade volume of 7.681 billion yuan and an industrial output value of 4.262 billion yuan, reflecting a year-on-year growth of 310% [5] - The precious metals processing sector has established a complete closed-loop chain from mining to refining, trade, and recycling, with direct supply of gold standard ingots to national reserves and gold jewelry directly reaching the Hong Kong market [5] - "Jingle Treasure Bureau" is positioned as a key link in the downstream of the precious metals industry chain, aiming to connect the core links from production to consumption and expand the "cultural tourism + cross-border consumption" composite scenario [5]

中新网北京12月27日电(记者 徐婧)"白塔迎新春·欢喜中国年暨东西岔文化消费节"26日在北京西城启 幕。活动期间，游客市民可在白塔寺东西岔街区打卡"三味书屋""百草园""社戏剧场"等文化点位，开 启"鲁迅文化游"。 日，"白塔迎新春·欢喜中国年暨东西岔文化消费节"在北京西城启动。中新社记者 富田 摄 本次活动将持续至2026年3月3日。活动核心板块"读鲁迅"，将文学经典融入胡同肌理，在西城区宫门口 二条，一比一复刻的"三味书屋"带人们重回鲁迅的启蒙岁月；毗邻的"百草园"复现名篇中的草木芳华， 并设"百草寻味区"，让游客在黄酒醇香中触摸绍兴风物；6个绍兴Q版迅哥和绍兴原创系列文创产品也 来到白塔寺片区，这是绍兴Q版迅哥首次走进北京胡同，在北方"过大年"。 活动期间，鲁迅博物馆、白塔艺术中心及多家胡同空间将变身文化沙龙与讲堂。学者大家将莅临解读 《祝福》中的现实映照，举办"冬至大如年""北京中轴线探秘"等特色讲座。同时，鲁迅美术学院优秀创 意作品展、艺术家李新辉佳作将进驻胡同，展现艺术与设计的当代生命力。 12月26 12月26 日，"白塔迎新春·欢喜中国年暨东西岔文化消费节"在北京西城启动。中新社记者 富田 ...

Group 1 - The core idea of the news revolves around the "Cultural Innovation Shanghai" competition, which aims to discover and nurture outstanding cultural and creative talents, projects, and enterprises, thereby promoting the high-quality development of Shanghai's cultural and creative industry [1][2] - The competition has seen a significant increase in participation, with 1,765 projects registered this year, marking a nearly 60% growth compared to the previous year [2] - The competition features a "3+1" track setup, focusing on key areas such as digital cultural innovation, content IP, cultural consumption, and fashion design, with a special emphasis on AI integration in hardware and applications [2][3] Group 2 - The "Cultural Innovation Shanghai" competition has successfully attracted projects from various regions, including nearly 30% from outside Shanghai and international entries from countries like the UK, USA, and Canada [2] - The event serves as a platform for resource gathering and opportunity linking, fostering a supportive ecosystem for cultural and creative projects through modules like "landing incubation," "financial empowerment," and "demand matching" [3] - Companies like Hangzhou Dayu Optoelectronics are leveraging the competition to establish a presence in Shanghai, with plans to set up a brand operation center in the city [3]

转自：北京日报客户端 当新年的钟声即将敲响，当喜庆的气息萦绕古都街巷，东城区依托丰富厚重的文化积淀，精心策划推出 2026年新春文化消费系列活动。通过联动区内16家电影院、21家剧场剧院、9家博物馆和文化空间、10 家实体书店，串联起"观影、看戏、逛展、读享"四大文化消费主线，构建出多元融合、古今辉映的节日 文化消费矩阵，焕发文化地标时代活力，让市民与游客共享文化发展的丰硕成果。 倾情呈现开年最具京味风情的 文化盛宴 2025年12月15日 至2026年2月23日 一场横跨元旦与春节的 跨年文化嘉年华 东城区以真挚暖心的惠民诚意 将在全区多家文化场所 同步展开 本次活动深度整合区域优质文化资源，联动大麦、猫眼等线上票务平台以及多家特色实体书店，推出品 类丰富、可叠加使用的惠民补贴，总计3.5万张文化消费券，诚邀市民共赴一场融合传统年俗与当代文 艺的节日之约。 大麦小程序活动入口↓↓↓ 猫眼小程序活动入口↓↓↓ 扫描此小程序码可直达消费券活动界面。 东城文化的独特魅力，在剧场璀璨星光中绽放，在影院流动光影中铺展，于展馆艺术珍品间沉淀，更在 书店静雅书香中萦绕。新春佳节将至，好戏连台、佳片汇聚。东城区16家电影院 ...

Core Insights - Jinan's project enhancement year is characterized by high-quality development driven by quality projects, focusing on industrial empowerment and improving people's livelihoods [1] - The city has 136 provincial key projects with a total investment of 503.54 billion, achieving an annual investment completion rate of 106.5% for 127 implementation projects, ranking first in the province [1] - The service industry projects are creating new spaces for consumption and industrial development, with 551 municipal key projects totaling approximately 1.19 trillion, and an annual investment completion rate of 108.4% for 511 implementation projects [1] Group 1: Industrial Projects - The humanoid robot data training center in Pingyin County is set to be the largest in Shandong, providing customized training services for industries like vehicle manufacturing and mechanical processing [2] - Jinan's industrial projects are focusing on key technological breakthroughs, with the Industrial Software Building aiming to incubate or introduce 50 research teams and achieve over 20 major technology transfer results within five years [2] - High-end manufacturing projects in Jinan are breaking technological barriers, with significant advancements in laser equipment, biomedicine, and new materials, including a 22-meter diameter forging machine [3] Group 2: Green and Sustainable Development - Jinan's industrial development is increasingly oriented towards green and low-carbon initiatives, with companies like Ilite reducing material waste and energy consumption by 20% and 30% respectively [3] - The Longqing District's green manufacturing project has introduced 18 automated production lines, enhancing production efficiency by over 20% and filling gaps in the local pressure vessel industry [3] Group 3: Cultural and Community Projects - The activation of old buildings in Jinan is transforming them into modern cultural spaces, such as the French Pompidou Center-themed store and various cultural and creative industry parks [4] - The revitalization of historical sites is expected to generate significant revenue, with projects combining cultural, commercial, and tourism elements to enhance urban experiences [4] - The Tai Kang Home project in the High-tech Zone provides high-quality elderly care services, addressing the demand for premium elderly care in the eastern district [5] Group 4: Health and Wellness Initiatives - Jinan is expanding its healthcare and wellness infrastructure with projects like the Silver Wind Medical Plaza and International Medical Center, enhancing health security for residents [6] - The city is also focusing on ecological leisure spaces and quality consumption scenarios, contributing to improved health, leisure options, and overall quality of life for citizens [6]

Core Insights - The new Shougang High-end Industrial Comprehensive Service Area is a landmark project for urban decongestion and revitalization in the capital, receiving significant attention from President Xi Jinping regarding its transformation and development [1][3] Group 1: Urban Development and Transformation - Shougang has been recognized for its role in the coordinated development strategy of the Beijing-Tianjin-Hebei region, with emphasis on planning, industrial transformation, and ecological construction [1] - The Shougang Park is leveraging major opportunities for transformation in the western Beijing region, aligning with the capital's "four center" functional positioning and new productivity development requirements [3] Group 2: Sports Integration - The park aims to utilize the legacy of the Winter Olympics by focusing on a "sports+" model to attract participants and audiences for various events [6] - Shougang Park will host a range of sports events, including celebrity matches and competitions, while supporting the establishment of sports talent training institutions [6] Group 3: Technology Integration - In the "technology+" sector, Shougang is making strides by establishing a new productivity industrial system and focusing on emerging and future industries [8] - The park is set to become a hub for the sci-fi industry, hosting significant events like the China Sci-Fi Conference and fostering a new ecosystem for digital content creation [8] Group 4: Consumer and Cultural Integration - The park is targeting young and international audiences by incorporating trendy cultural elements and hosting various cultural events to enhance its image and attract visitors [11] - Activities such as the Beijing New Year Countdown and cultural festivals will be organized to increase the park's visibility and popularity as a micro-vacation destination [11] Group 5: Exhibition and Conference Integration - Shougang Park will create a versatile exhibition space that combines indoor and outdoor areas for various forums and events, promoting diverse industries such as technology, culture, and health [13] - The aim is to enhance the brand of the Shougang International Exhibition Center through a variety of exhibition activities [13]

Core Insights - The article highlights the transformation of book fairs into comprehensive cultural experiences, moving beyond mere book sales to include diverse cultural interactions and experiences [1][2][3] Group 1: Book Fair Evolution - The "2025 I and the Temple of Earth" book fair in Beijing attracted 550,000 visitors over 11 days, showcasing a variety of cultural products and experiences [1] - Established book fairs like the Shanghai Book Fair and emerging ones like the Lanzhou Book Fair are evolving into city-wide cultural celebrations [1] - Book fairs are increasingly integrating various cultural forms, such as traditional opera and local cuisine, creating a multi-dimensional cultural experience for attendees [1] Group 2: Cultural Consumption Trends - The rise of a new cultural ecosystem is reshaping the cultural consumption market, with a significant contribution of 83.5% to the revenue growth of large-scale cultural enterprises from new cultural business models in Q1 [2] - Experience-based consumption is becoming the mainstream in cultural tourism, combining culture and tourism to provide immersive experiences for visitors [2] - Innovative cultural experiences, such as the martial arts city in Kaifeng and the water night tour in Xiaogan, exemplify the shift from passive observation to active participation in cultural narratives [2] Group 3: Cross-Industry Integration - The integration of technology, tourism, and industry is turning rich cultural resources into new consumption growth points, emphasizing the need for cross-industry collaboration [3] - There is a call for leveraging traditional culture in contemporary life to enhance consumer experiences and showcase cultural diversity [3] - Future book fairs are expected to become more open and integrated, participating in and shaping a multi-faceted cultural ecosystem driven by content [3]