Core Insights - The company, Diya Co., has successfully reversed a three-year decline in revenue and net profit by focusing on its core value of "true love" and expanding its overseas market presence [1][2] - The company aims to become a global leader in true love culture by providing high-quality jewelry products and unique cultural experiences [1] Financial Performance - In the first half of 2025, the company achieved revenue of 786 million yuan, a year-on-year increase of 0.97%, and a net profit of 76 million yuan, up 131.61%, marking the highest growth rate in nearly four years [2] - The increase in performance is attributed to channel optimization and refined store operations, with single-store revenue reaching 1.79 million yuan, a growth of 26.89% [2] Online Business Growth - The company's online self-operated business revenue reached 146 million yuan, a year-on-year increase of nearly 62%, accounting for 18.57% of total revenue [4] - The self-built sales platform (company website) generated 47.38 million yuan, up 259.53%, while third-party platforms (Tmall, JD.com) achieved 98.59 million yuan, a growth of 27.86% [4][6] Profitability Metrics - The overall gross profit margin for the first half of 2025 was 65.19%, maintaining the top position in the jewelry industry [7] - The gross profit margin for the engagement ring series was 69.63%, while the wedding ring series saw an increase of 4.48 percentage points to 61.14% [7] Cost Management - The company has optimized its operations, resulting in a decrease in total expenses to 466 million yuan, the lowest level in three years, with a total expense ratio of 59.3% [9][12] - Sales expenses decreased to 366 million yuan, with a reduction of over 15% year-on-year, and the sales expense ratio dropped nearly 10 percentage points to 46.62% [11][12] Innovation and R&D - The company has invested over 81 million yuan in R&D from 2021 to the first half of 2025, focusing on brand identity and product innovation [13][14] - In the reporting period, the company obtained multiple design patents and launched 180 new products, including award-winning designs recognized in international competitions [14]