Core Viewpoint - The establishment of the DR Global Headquarters in Shenzhen marks a significant step in the company's global strategy, aiming to create a world-class fashion and creative industry hub in the Guangdong-Hong Kong-Macao Greater Bay Area [1][5]. Group 1: Company Vision and Strategy - The company aims to become a global leader in true love culture, with its high-end jewelry brand DR recognized as the world's number one brand for engagement rings [3]. - The DR Global Headquarters is designed to integrate various functions such as research, design, display, operation, and sales, positioning it as a global fashion source [1][5]. - The headquarters will serve as a platform to promote the company's commitment to love culture, emphasizing the importance of teaching future generations how to love [3][4]. Group 2: Architectural and Design Aspects - The headquarters features a unique architectural design that incorporates romantic aesthetics, developed by renowned international architectural firms [3][4]. - It includes various facilities aimed at enhancing the user experience, such as a romantic proposal hall and a love declaration screen, reinforcing the brand's commitment to love [4]. Group 3: Market Position and Growth - The location in Shenzhen Bay is strategic, as it is a core area of the Greater Bay Area, attracting major global companies and enhancing DR's international influence [5]. - The Greater Bay Area is recognized as a leading global economic zone, with an expected economic total of 14.5 trillion yuan by 2024, providing a robust market for DR's expansion [5]. - The company has accelerated its internationalization efforts, with overseas revenue increasing by 704.62% in 2024, and has established a presence in key international cities [6]. Group 4: Brand Recognition and Social Media Presence - DR has gained significant recognition in non-Asia-Pacific markets, with its brand philosophy widely discussed on major social media platforms [6]. - The company has over 30 million followers across global social media platforms, enhancing its brand visibility and market presence [6].