Core Viewpoint - Ralph Lauren reported strong financial performance for Q1 of FY2026, with revenue growth of 14% to $1.7 billion and net profit up 30.7% to $220 million, exceeding analyst expectations and becoming one of the fastest-growing luxury brands outside of Miu Miu [2][4][11] Financial Performance - Revenue growth was driven by increased average selling prices, enhanced brand investment, and a strong high-end image, while maintaining robust operations amid global supply chain complexities [4] - North America revenue grew 8% to $656 million, Europe increased 16% to $555 million, and Asia surged 21% to $474 million, with China showing over 30% growth [4][5] - The company opened 24 new stores globally in Q1, with a 14% increase in average unit retail (AUR) in DTC channels, reflecting a successful high-end strategy [5][7] Market Dynamics - Despite many luxury brands facing challenges in the Chinese market, Ralph Lauren's performance stands out, with a continuous positive growth streak for 20 consecutive quarters [4][5] - The brand's expansion on platforms like Douyin and the opening of new full-price stores have further boosted demand for its apparel [5] - The company is focusing on attracting younger customers and strengthening its core and high-potential categories to drive global brand growth [4][5] Competitive Landscape - Ralph Lauren's growth contrasts with other luxury brands like Prada and Miu Miu, which have reported slower growth rates, indicating a potential shift in consumer preferences [7][11] - The brand's alignment with the "old money" aesthetic has gained traction, particularly in the Chinese market, with significant social media engagement [9] - The company has raised its FY2026 revenue guidance, expecting low to mid-single-digit growth, surpassing Wall Street's expectations [11]