老钱风

Search documents
霉霉官宣订婚,带火拉夫劳伦
Hu Xiu· 2025-08-27 13:36
霉霉又一次把全世界卷进了她的爱情故事。 8月26日,泰勒·斯威夫在社交网络上宣布了她与男友特拉维斯·凯尔西订婚的消息,瞬间引爆了互联网。 内容在社交媒体平台上仅用极短时间就获得了几千万次点赞,其宣布订婚的帖子甚至一度打破了 Instagram的点赞纪录。 从那枚由特拉维斯亲自参与设计、估价超过百万美元的"old mine brilliant-cut"复古切割钻戒,到她腕间 点缀的卡地亚Santos Demoiselle钻石腕表,再到脚上那双迅速售罄的Louis Vuitton Isola棕色凉鞋,泰勒 订婚时的每一件单品都成为了热议的焦点。 不过,相比这些高不可攀的奢侈单品,最令大众心动的却是那条拉夫劳伦条纹丝混连衣裙。收腰烟熏衫 搭配A字裙摆,简洁却浪漫,完美契合花园订婚的氛围。 这款连衣裙定价398美元,因为价格相对亲民+名人光环的双重加持,成为真正的爆款。 在订婚消息发布后,据报道仅20分钟内就售罄。社交媒体上甚至出现了"全网寻找泰勒同款"的讨论热 潮,让拉夫劳伦在意料之外收获了一波全球级的关注。 一、霉霉为什么带火拉夫劳伦? 在中国,拉夫劳伦常被称为"中产三宝"之一。虽然近几年品牌在全球市场上表现比较 ...
“古着”店微调研:二手服饰供应链本土化才能可持续发展
Sou Hu Cai Jing· 2025-07-25 08:01
Core Insights - The second-hand market in Shanghai is experiencing significant changes, with vintage clothing becoming a mainstream category alongside everyday second-hand goods [3] - A study conducted from July 16 to 23 involved visits to eight vintage stores on various streets to assess their survival status and explore sustainable development challenges in vintage consumption [3] Group 1: Definition and Characteristics of Vintage Clothing - Vintage clothing refers to second-hand garments that are at least 20 years old but less than 100 years old, characterized by historical significance and scarcity [4] - The term "vintage" originates from Japan and specifically denotes second-hand clothing with strong era characteristics that are no longer in production [4] - The eight visited stores featured diverse styles, including American retro, Gatsby style, and various cultural influences such as post-apocalyptic aesthetics and Y2K fashion [4] Group 2: Market Dynamics and Consumer Behavior - Vintage clothing prices range from 500 to 3000 yuan, primarily targeting fashion-conscious consumers aged 18 to 35 [8] - The influence of celebrities, such as Wang Jiaer, has significantly promoted vintage culture through personal styling and social media [6][8] - Consumers are increasingly seeking unique clothing items that differentiate them from mainstream fashion trends, leading to a growing interest in vintage styles [8] Group 3: Challenges Facing the Vintage Market - The COVID-19 pandemic has severely impacted physical retail, leading to increased rent pressures and reduced foot traffic, causing many vintage stores to close or downsize [9] - The vintage supply chain is incomplete, heavily reliant on overseas second-hand wholesale, which has faced disruptions and increased costs due to the pandemic [9] - Issues of counterfeit goods and "foreign waste" entering the market have raised consumer trust concerns, with many preferring new items over second-hand clothing due to hygiene worries [10][11] - The lack of a robust local vintage culture in China, compared to the established histories in the West and Japan, hampers the development of a unique vintage market [11][12] Group 4: Historical Context and Current Trends - The peak period for vintage stores in China was between 2015 and 2019, with a significant increase in consumer awareness and purchasing power during that time [14] - Currently, the number of vintage stores in Shanghai's Yongkang Road is insufficient to create a vibrant market, with only six stores present during the research period [14]
为什么你一听我笑就知道我穷
36氪· 2025-07-24 13:45
Core Viewpoint - The article explores the perception of laughter among wealthy individuals, questioning whether their laughter is inherently different or more sophisticated than that of others, ultimately concluding that laughter is a universal human expression not defined by wealth [4][15][33]. Group 1: Characteristics of Laughter - Laughter is a complex physiological process involving various muscle groups, including the diaphragm and vocal cords, which produce distinct sounds based on individual anatomy [8][10][16]. - Acoustic features of laughter show regular intervals and smooth variations in strength, with each sound segment lasting approximately 75 milliseconds and intervals averaging 210 milliseconds [12][20]. - The perception of laughter is influenced by its rhythm and pitch, with more varied and dynamic laughter being generally preferred over monotonous sounds [20][21]. Group 2: Social Implications of Laughter - Laughter serves as a social signal that can indicate social status and facilitate cooperation among individuals [27][28]. - Research indicates that laughter frequency increases in social settings, with individuals laughing together significantly more than when alone [30]. - The type of laughter can reflect power dynamics in social interactions, with dominant individuals exhibiting louder and more varied laughter compared to submissive individuals [31][32]. Group 3: Misconceptions about Wealth and Laughter - There is no scientific evidence to support the notion that wealthy individuals have a more appealing or sophisticated laughter; physiological factors do not differ significantly based on social status [17][19]. - The belief that wealthy individuals laugh differently may stem from social perceptions rather than biological differences [26][33]. - The article emphasizes that laughter can be cultivated and is not an exclusive trait of any social class, challenging the idea that laughter can serve as a class identifier [33].
中产几级,夏天穿羊毛?
3 6 Ke· 2025-07-23 08:41
Core Insights - The trend of wearing wool in summer is emerging as a new symbol of quality lifestyle among the middle class, reflecting a shift in fashion preferences [1][21] - The popularity of wool in summer is driven by its natural properties and the evolution of functional wool fabrics, appealing to both fashion and outdoor enthusiasts [21][30] Fashion Industry - High-end brands like Loro Piana and Brunello Cucinelli are leading the trend with premium wool products, often priced above 18,000 yuan, indicating a market for luxury summer wool garments [2][4] - The hashtag 羊毛短袖 has garnered over 7 million views on social media platforms, showcasing the growing interest in summer wool clothing [1] - Brands like Uniqlo are successfully marketing affordable wool products, with a short-sleeve T-shirt priced at 149 yuan achieving over 60,000 sales [10] Outdoor Industry - Outdoor brands such as icebreaker and smartwool have long utilized wool in their summer collections, with products designed for various activities like running and hiking [13][18] - The introduction of innovative wool blends, such as icebreaker's Cool-Lite™ fabric, enhances the functionality of wool for summer wear, making it suitable for a wider audience [21][24] Consumer Behavior - The middle class is increasingly drawn to wool for its perceived luxury and environmental benefits, aligning with their desire for a healthy lifestyle [22] - Consumer feedback highlights the comfort and breathability of specially treated wool fabrics, with many praising their performance in summer conditions [24][30] Market Challenges - Despite the advantages of summer wool clothing, challenges remain, including the perception of wool as a winter fabric, high prices, and care requirements [30][37] - The industry faces competition from cheaper alternatives, necessitating advancements in material technology and consumer education to broaden the appeal of summer wool garments [30]
时髦年轻人,开始嫌弃洞洞鞋
3 6 Ke· 2025-06-16 02:44
Core Viewpoint - Crocs, the pioneer of the "croc" shoes, is experiencing a decline in brand value and sales, leading to frequent discounting and promotional activities, indicating a shift in consumer perception and market dynamics [1][5][12]. Group 1: Sales and Financial Performance - During the "618" shopping festival, classic Crocs models were available for just over 100 yuan, reflecting significant price reductions [1]. - The company's Q1 2025 revenue was reported at $937 million, a slight year-on-year decline of 0.14%, with the main brand Crocs showing a growth slowdown from 14.6% to 2.4% [7][12]. - Crocs' revenue growth has been consistently declining, with annual growth rates dropping from 66.9% in 2021 to 3.5% in 2024, and continuing into 2025 [12]. Group 2: Consumer Behavior and Market Trends - There has been a noticeable decrease in consumer willingness to pay high prices for Crocs, as the brand is losing its "fashion halo" and reverting to its basic identity as a plastic sandal [13]. - The rise of alternative brands offering similar styles at lower prices has contributed to Crocs' declining sales, with some consumers opting for cheaper substitutes that they perceive as offering similar quality [18]. - The shift in fashion trends from "dopamine dressing" to "old money aesthetics" has further marginalized Crocs, as consumers now favor higher-quality materials over the brand's plastic offerings [21]. Group 3: Competitive Landscape - Crocs faces increasing competition from brands like Nike and Adidas, which have introduced their own versions of "croc" shoes, appealing to a younger demographic [24]. - The outdoor footwear trend has gained traction, with specialized shoes outperforming Crocs in terms of functionality and design, highlighting Crocs' limitations in innovation [23]. - Despite efforts to revitalize the brand through collaborations and new product lines, sales for these new offerings have been underwhelming, indicating a potential disconnect with consumer preferences [27].
谁在模仿“富人的笑声”?
Hu Xiu· 2025-05-13 05:25
Core Viewpoint - The recent trend of mimicking the laughter of wealthy individuals on social media platforms reflects a deeper societal commentary on class distinctions and the influence of wealth on personal expression [1][4][12]. Group 1: Social Media Trends - Videos imitating the laughter of the rich have gained popularity, showcasing a humorous yet critical take on wealth disparities [1][2]. - The challenge highlights a societal fascination with the behaviors and expressions associated with wealth, leading to discussions about the "real lives of the rich" [3][12]. - The trend of mimicking wealthy laughter serves as a form of self-deprecation, revealing the stark contrast between ordinary individuals and the affluent [7][8]. Group 2: Class and Identity - The laughter imitation challenge subtly reinforces class distinctions, as different tones and styles of laughter are associated with varying levels of wealth [6][11]. - The phenomenon indicates a shift in how individuals perceive and express their identities, with laughter becoming a metric for social status [8][9]. - The challenge reflects a broader societal trend where material wealth and status dictate personal expression and social interactions [14][25]. Group 3: Cultural Commentary - The trend of imitating wealthy laughter is part of a larger narrative that critiques the obsession with wealth and the superficial markers of status [25][39]. - The fascination with "old money" lifestyles and aesthetics highlights a desire for a carefree existence, contrasting with the competitive nature of contemporary society [20][21]. - The ongoing dialogue around wealth and status in social media suggests a collective anxiety and a longing for validation through material success [24][26].
“8000一条像把我姥家花床单裹身上了”,打工几年才懂这“女企业主标配连衣裙”的含金量?
3 6 Ke· 2025-04-30 07:49
Core Viewpoint - The article discusses the evolving perception of high-net-worth individuals' fashion choices, particularly focusing on the brand Diane von Furstenberg (DVF) and its signature wrap dresses, which have become symbols of empowerment and individuality in the workplace, contrasting with the traditional "old money" aesthetic of understated luxury [1][3][5]. Group 1: Brand and Market Position - DVF has successfully positioned itself as a brand for career-oriented women, with its wrap dresses being worn by influential figures such as Kate Middleton and Michelle Obama, enhancing its status in the luxury market [5][7][20]. - The brand's pricing strategy ranges from approximately 2000 to 8000 yuan, with high-quality materials like silk and cashmere contributing to its premium perception [15][18]. - Despite facing challenges, including declining sales and changing fashion trends, DVF has adapted by introducing online rental services and collaborating with influencers to reach younger consumers [39][43]. Group 2: Consumer Demographics and Preferences - DVF's primary consumers include female entrepreneurs, university professors, and affluent housewives, who prioritize personal style over conventional workplace attire [20][22]. - The brand's appeal lies in its ability to convey confidence and individuality, allowing women to express their unique identities in professional settings [36][37]. - The shift in workplace fashion expectations has led to a growing acceptance of bold designs, with DVF's vibrant prints becoming a statement of empowerment rather than a fashion faux pas [9][22]. Group 3: Historical Context and Evolution - Diane von Furstenberg's journey from a royal figure to a successful fashion designer began in the 1970s, with the introduction of the wrap dress that catered to the needs of working women seeking both comfort and style [25][27]. - The brand experienced significant growth in the 1970s, selling over a million dresses by 1979, but faced challenges in the following decades, including bankruptcy and a struggle to maintain relevance [29][32]. - DVF's resurgence in the 1990s was marked by innovative marketing strategies, including television shopping, which helped re-establish the brand in the competitive fashion landscape [34][39].
荔熟蝉鸣香云响,游针为画,夏日莨绸美衣129元起可入!
新京报· 2025-04-24 02:41
有一种服饰的美,叫作静奢感。 看似漫不经心,低调简单,却有着不露声色的质感。 这样的穿搭风格,你在张扬的大牌子里找不到,但在我们中国老祖宗的审美里,能美得游刃有余。 之前在秀场上看中一款连衣裙,自带一层微妙的光泽,在一片静谧的黝黑中,开出明媚的花瓣,特别优雅。 尤为特别的是,这款连衣裙采用龟裂纹香云纱面料,手感爽滑不黏腻,夏日穿真的是太舒服了! 幸运的是,一个买手品牌 ORIGNAL&CO 在这个春日率先推出同款龟裂纹香云纱无袖连衣裙。 在夏日的微风中,蝉鸣不绝耳,一袭香云长裙沙沙响,真的太美了! 面料是42%桑蚕丝混纺人造丝面料,略带光面的光泽感,经香云纱龟裂纹工艺浸染后,上手很爽滑,而且垂坠 感也特别好。 n the states - and the program and the state of the state of the state of the state of the state of the station of the station of the station of the station of the state of the station of alify ... S 7 p ...
开春后,年轻人把拉夫劳伦抢成了优衣库?
36氪· 2025-04-19 14:52
Core Viewpoint - Ralph Lauren is experiencing a resurgence in popularity among younger consumers in China, particularly with its classic linen shirts, which are seen as a symbol of middle-class aspiration and style [4][8][10]. Group 1: Market Trends - The demand for Ralph Lauren's women's clothing, especially the classic linen shirts, has surged, with reports of continuous stock shortages in stores [5][8]. - The brand is increasingly popular among younger consumers, referred to as "Ralph Lauren girls," who are drawn to its aesthetic and perceived status [10][11]. - Social media plays a significant role in driving the brand's popularity, with hashtags related to "Ralph Lauren girls" garnering millions of views [13]. Group 2: Consumer Behavior - Younger consumers are actively seeking ways to purchase Ralph Lauren products at lower prices, often through overseas purchasing channels or outlet stores [30][39]. - The brand's diverse product line allows consumers to find items that fit their budget, from entry-level to high-end luxury [24][26]. - Many consumers are now opting for men's or children's sizes to achieve a more relaxed fit while saving money [40][42]. Group 3: Financial Performance - Ralph Lauren Corp. reported an 11% revenue growth in Q3 of fiscal year 2025, reaching $2.1 billion, significantly outperforming other luxury brands [45][46]. - The company's strategic shift towards high-end positioning and reduced reliance on discounting has contributed to its financial success [46][47]. Group 4: Brand Positioning - Ralph Lauren's branding is closely tied to the concept of the "American Dream," appealing to consumers' aspirations for a luxurious lifestyle [50][58]. - The brand's recent fashion show in Shanghai highlights its commitment to maintaining a luxurious image while expanding its market presence in China [58][60].