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从“产品出海”走向“品牌出海”——无锡跨境电商跑出“加速度”
Xin Hua Cai Jing· 2026-02-07 12:28
Core Viewpoint - Cross-border e-commerce has become a crucial driver for foreign trade growth in Wuxi, Jiangsu Province, integrating manufacturing advantages with e-commerce to enhance international market access and optimize trade structures [1][2]. Group 1: Development Initiatives - Since the establishment of the China (Wuxi) Cross-border E-commerce Comprehensive Pilot Zone in 2018, Wuxi has built various support institutions, including a public service center and an industry-education alliance, to address the pain points of foreign trade enterprises [2]. - Wuxi has allocated over 12 million yuan in support funds for independent stations and overseas warehouse construction since 2022, promoting B2B exports as a key development direction [2][3]. - The city has implemented multiple policies to encourage traditional foreign trade and manufacturing enterprises to leverage cross-border e-commerce platforms and social media for international market expansion [2][3]. Group 2: Infrastructure and Logistics - Wuxi has established 16 cross-border e-commerce industrial parks and created online zones for various industries, integrating over 500 enterprises and 4,000 products [3]. - The international logistics hub in Wuxi is being developed to enhance connectivity with regions like America and Europe, with a projected international cargo transport volume of 34,000 tons by 2025, and a significant increase in cross-border e-commerce cargo volume [4]. - The number of international freight trains has surged from 47 in 2022 to 722 in 2025, transporting goods valued at over 22 billion yuan, contributing to a reduction in logistics costs for the city [4]. Group 3: Overseas Warehousing - Wuxi currently has 36 companies operating 53 overseas warehouses across 14 countries and 48 cities, serving over 1,000 enterprises with a total area exceeding 620,000 square meters [5]. - The overseas warehouses are seen as vital nodes for companies to expand their markets, particularly in the U.S. [5]. Group 4: Industry and Brand Development - Wuxi has initiated a "cross-border e-commerce + industrial belt" cultivation plan, focusing on mature industries like electric vehicles and textiles, while also exploring new sectors such as pet products and beauty supplies [6][7]. - The city has identified 16 hot-selling product categories and 154 corresponding enterprises for targeted development, while also enhancing brand building with 13 companies recognized as notable brands in Jiangsu Province [7]. - Wuxi aims to strengthen its international perspective and accelerate the scale, specialization, branding, and globalization of its cross-border e-commerce advantageous industries [7].