Core Viewpoint - The article discusses the recent price increase by Laopu Gold, which has seen significant price hikes of over 20% for many products, with some items increasing by more than 40%, indicating a strong market demand and strategic pricing approach by the company [2][5][12]. Group 1: Price Adjustments and Market Response - Laopu Gold has raised prices for the third time in 2021, with many products experiencing price increases exceeding 20%, and some items seeing increases of up to 40% [2][8]. - The price adjustments have triggered a new wave of consumer demand, with long queues forming at the newly opened store in Shanghai's Henglong Plaza [6][8]. - Specific examples of price increases include the "Cross Gold Vajra No. 1" (8.39g) rising to 18,500 yuan, a 23.33% increase, and the "Rose Window No. 1 Gem" (14.8g) increasing to 30,610 yuan, a rise of over 25% [8][9]. Group 2: Financial Performance and Growth Strategy - Laopu Gold reported a revenue of 12.354 billion yuan and a net profit of 2.268 billion yuan for the first half of the year, marking a substantial increase of 285.8% [12]. - The company has a loyal customer base, with approximately 480,000 members as of June 2025, reflecting a growth of 130,000 members in just six months [9][12]. - The founder, Xu Gaoming, is actively raising funds, with a recent plan to raise about 2.7 billion HKD to stockpile gold in anticipation of peak sales seasons [5][13]. Group 3: Expansion and Store Development - As of now, Laopu Gold operates over 45 stores, with plans for further expansion in high-end commercial centers [5][15]. - The company has achieved an average revenue of 459 million yuan per store in major shopping centers, ranking first among all jewelry brands in terms of average revenue per store [15]. - Xu Gaoming has been focusing on optimizing existing stores and expanding the number of locations, particularly in prestigious shopping areas [15].