Core Insights - The article highlights the transformation of the "Songshi Town" in Hubei's Shiyan City, focusing on the integration of the local turquoise industry with e-commerce and live streaming, leading to significant sales growth and employment opportunities [1][9]. Industry Development - The turquoise industry in Shiyan, known as the "Hometown of Chinese Turquoise," holds about half of the world's turquoise reserves. Historically, the industry was fragmented with individual merchants competing against each other, resulting in low profitability [3]. - To address this, the local government has implemented a "billion-level industry" strategy, establishing the International Turquoise Trading Center, which integrates design, processing, and sales into a modern trading platform [3][5]. E-commerce and Innovation - The introduction of e-commerce and live streaming has significantly boosted sales, with local merchants reporting a doubling of income through online orders. The average daily transaction volume is over 4,000 orders, generating around 3 million yuan [5][8]. - The county has established a digital economy framework, attracting over 1,000 businesses to the Douyin e-commerce live streaming base, creating a marketing system that combines online and offline sales [5][8]. Quality Assurance and Regulation - A comprehensive regulatory system has been established, including a "one item, one certificate" authenticity verification system for turquoise. This ensures product traceability and safety from mining to market [7]. - The local government has developed industry standards for turquoise trading, promoting transparency and consumer confidence in the market [7]. Urban-Rural Integration - The integration of production, town, and city has led to the establishment of a robust turquoise industry cluster, including the International Turquoise City and various processing bases. This has created a complete industrial chain that supports raw material extraction, creative processing, and e-commerce [7][8]. - The local economy has benefited significantly, with over 5,600 market entities related to turquoise, generating an annual comprehensive output value exceeding 8 billion yuan and employing over 70,000 people [8][9].