Core Insights - The article discusses the strategic transformation of Green Source Group, focusing on its "All-Scenario Light Travel" strategy and the developments over the past 100 days [1][20] - The company aims to enhance its market position in the two-wheeled electric vehicle industry through a multi-brand approach and innovative product offerings [1][20] Group 1: First Curve - Stability and Change in Commuting - Green Source has transitioned from a single brand operation to a multi-brand structure, creating three systems: Green Source Electric Vehicles, LYVA, and Source Traveler [3][4] - The "First Curve" serves as the economic foundation for the company's growth, referred to as the "granary" by CEO Hu Jihong [3][4] - The company has implemented a dual-drive strategy focusing on product structure optimization and compliance with new national standards [6][9] - The "Smart Super Endurance" series launched in June addresses market demands for endurance and durability, achieving over 120 kilometers of real-world endurance even in extreme cold [6][8] Group 2: Second Curve - LYVA's Growth from 0 to 1 - The LYVA brand aims to lead the second curve of growth by shifting from functional competition to value competition in the electric bicycle sector [10][11] - LYVA has initiated the certification process for the European E-bike market, with expectations to capture high-end consumer demand [11][13] - The European E-bike market is projected to grow significantly, with annual purchases expected to rise from 3.7 million in 2019 to 17 million by 2030 [13] Group 3: Third Curve - Replicating the "West Lake Model" for Rental Services - The Source Traveler brand has introduced an integrated rental service model, successfully piloting smart rental points in popular tourist destinations [16][19] - The rental service offers a seamless user experience and has shown strong profitability, with daily rental income reaching thousands during peak seasons [16][19] - Future plans include partnerships with local businesses to create a service ecosystem that enhances user engagement and brand loyalty [18][19] Conclusion - Green Source's strategic transformation reflects a commitment to long-term growth and adaptability in a competitive market [20] - The company emphasizes the importance of understanding market dynamics and user needs to drive its strategic initiatives forward [20]

在这场战役中，传统竞争手段逐渐失效。价格战失灵，头部品牌通过供应链整合将成本压至极限，低端 以下车型利润空间趋近于零。概念战透支，炒作钠电池"尚未大规模投入商业"的噱头技术透支用户信 任。 2025年初夏的中国两轮电动车市场，已非简单的红海竞争，而俨然化为一场惨烈的"凡尔登绞肉机"。头 部品牌贴身肉搏，价格厮杀刀刀见血；中小品牌在亏损泥潭中苦苦挣扎；渠道终端战火纷飞，促销战、 流量战、代言战此起彼伏。 在这片弥漫硝烟的战场上，绿源电动车却悄然构筑起一道以"三电一体"为核心的技术防线，试图以硬核 实力撕开血路。 凡尔登时刻：绞肉机战场中的窒息拼杀 中国两轮电动车市场已进入 "后规模经济时代"。2025年Q1行业数据显示，全国保有量突破4.2亿辆，更 严峻的是，用户需求正从"功能替代"向"体验升级"跃迁，而行业技术迭代却陷入"同质化内卷"的单一维 度。 自1997年创立起，绿源便将科技创新作为核心驱动力，紧密围绕用户最关注的耐用性、续航、安全和智 能体验，构建完整技术体系。"三电"的深度协同，将绿源在液冷技术领域的领先优势，与电控系统的颠 覆性突破相结合，使其耐用性从单点优势升级为涵盖电池、电机、电气系统的全域技 ...