Core Viewpoint - Framer, a Dutch company specializing in web design automation tools, has raised $100 million in a funding round led by existing investors Meritech Capital Partners and Atomico, achieving a valuation of $2 billion [2][3]. Group 1: Company Overview - Framer was founded in 2014 by two designers who previously sold their company Sofa to Facebook. Initially, it provided website design prototyping tools and quickly expanded to include web publishing and no-code development services [3]. - The company positions its services as a simplified alternative to Figma and Squarespace, offering tools for creating web animations, tracking marketing campaigns, and one-stop publishing [3]. Group 2: Financial Performance - Framer's annual recurring revenue has surpassed $50 million, with expectations to double by 2026 [3]. - The company has 500,000 monthly active users, primarily from other software startups, but is aiming to attract larger enterprises [5]. Group 3: Market Context - The tech investment landscape is seeing a surge in interest for startups offering no-code or low-code solutions, particularly those leveraging generative AI models from companies like OpenAI [3]. - Notably, the AI programming assistant Cursor's manufacturer Anysphere achieved a valuation of $9.9 billion with an annualized revenue of $500 million, indicating high valuations in the sector despite varying revenue scales [4]. Group 4: Investment Trends - European tech investors are investing larger amounts in startups compared to their American counterparts, with over 80% of venture capital deals in the first half of the year exceeding €10 million (approximately $11.7 million) [5].