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“想你的风吹到了各种地方”:景区同质化是伪命题,还是真痛点?
Qi Lu Wan Bao Wang· 2025-10-01 08:32
Core Viewpoint - The phenomenon of "homogenization of tourist attractions" has become a hot topic, with various stakeholders offering insights into its implications and potential solutions [1] Group 1: Perspectives from Tourists and Bloggers - The essence of homogenization is "product homogenization," which reflects the high profitability and replicability of certain tourist products, leading to lower risks for operators [2] - High-net-worth and middle-net-worth individuals often experience aesthetic fatigue due to frequent exposure to similar attractions, while low-frequency travelers may still find novelty in these offerings [2] - Tourists express a desire for localized and interactive experiences, suggesting that attractions should incorporate local cultural elements and enhance visitor engagement [3][5] Group 2: Expert Analysis - The emergence of homogenization is seen as a natural outcome of the current industrial and informational landscape, where rapid information dissemination leads to quick replication of successful designs [6] - The negative impact of homogenization includes diminishing competitive differentiation for operators and reduced visitor satisfaction due to lack of unique experiences [6] - Experts suggest that attractions can break the cycle of homogenization by focusing on unique cultural symbols and details that resonate with local heritage, thus creating a distinct identity [7]