Core Insights - The article discusses the administrative guidance meeting held by the Guangxi Market Supervision Administration for the 2025 "Double Eleven" online promotional event, aimed at regulating platform enterprises' business behaviors and promoting healthy development of the platform economy in Guangxi [1] Group 1: Economic Impact - The platform economy has become a crucial support for smooth production and sales cycles, rural revitalization, and stimulating consumer activity in Guangxi [1] - By the end of 2024, the e-commerce scale in the region is expected to exceed 540 billion yuan [1] - From 2021 to 2025, the average annual growth rate of e-commerce transaction volume in the region is projected to be 18.76% [1] - The average annual growth rate of online retail sales is expected to be 14.72%, while the growth rate for physical goods online retail sales is projected at 19.14% [1] - Live streaming sales are anticipated to grow at an average annual rate of 7.4% [1] Group 2: Regulatory Measures - The Guangxi Market Supervision Administration has identified issues such as "false advertising," "induced consumption," "data fraud," "price hikes followed by discounts," and "substandard goods" as persistent illegal activities during promotional events [1] - Platform enterprises are required to take on primary responsibilities and adhere to compliance standards, prohibiting practices such as restricting merchants from participating in promotions on other platforms and implementing "choose one" or "big data discrimination" [1] - Companies must enhance algorithm compliance management to prevent rule abuse and protect consumer and merchant rights [1] - Platforms are urged to proactively identify potential issues during promotional periods, such as logistics congestion and increased after-sales service demands, and to prepare emergency plans to ensure service quality [1]