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研判2025!中国逆向物流行业产业链、发展现状、竞争格局及发展趋势分析:直播电商兴起,逆向件数量持续攀升[图]
Chan Ye Xin Xi Wang· 2025-05-10 02:37
Core Insights - The reverse logistics industry in China is experiencing significant growth, driven by the increasing e-commerce return rates, which are projected to exceed 10.1 billion items by 2024, with a compound annual growth rate of 22.9% from 2019 to 2024 [1][11] - The rise in return rates is attributed to market saturation, intensified competition among e-commerce platforms, and the influence of live-streaming platforms that encourage impulsive buying [11] Reverse Logistics Industry Overview - Reverse logistics refers to the process where third-party logistics companies handle the return of goods from customers back to the sellers, encompassing returns processing, recycling, and waste disposal [2] - The industry has evolved through four stages: emergence (pre-1969), exploration (1970-1990), development (2000-2010), and maturity (post-2010), with increasing focus on efficiency and technology [4] Industry Chain - The reverse logistics industry chain consists of three segments: upstream (sources of waste or returns), midstream (core processes like recovery and remanufacturing), and downstream (reintroducing processed goods to the market or environmentally friendly disposal) [7] Current Market Status - China's e-commerce market reached a sales volume of 46.8 trillion yuan in 2023, with a year-on-year increase of 9.4%, and is expected to continue growing [9] - The demand for reverse logistics is particularly high in platforms like Douyin, which accounts for 31% of the return market share in 2024, followed by Pinduoduo at 26% and Alibaba's Cainiao at 24% [13] Competitive Landscape - The reverse logistics market is becoming increasingly competitive, with major players like SF Express, JD Logistics, and emerging companies focusing on service quality, cost control, and technological innovation [15] - Key companies in the industry include SF Express, JD Logistics, ZTO Express, Yunda, and Shentong, all of which are expanding their reverse logistics capabilities [16] Development Trends - The industry is witnessing a shift towards digitalization and automation, utilizing IoT, big data, and AI to enhance efficiency and cost management [20] - There is a growing trend towards service-oriented and customized solutions in reverse logistics, with providers offering value-added services to meet diverse consumer needs [21] - Government policies are increasingly supporting the development of reverse logistics, with initiatives aimed at improving recycling networks and promoting the "old-for-new" consumption model [23]