羌绣潮玩

Search documents
直击文博会|三大关键词,看见成都“文创力量”
Mei Ri Jing Ji Xin Wen· 2025-05-24 05:23
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair serves as a significant platform for showcasing cultural achievements and promoting industry cooperation, with a focus on innovation and integration, attracting over 3,000 cultural institutions from more than 50 countries and regions [1] Group 1: Park Ecosystem - Chengdu's cultural industry achieved a value-added output of 287.6 billion yuan, with a year-on-year growth of 11.69%, maintaining over 10% of GDP for five consecutive years, supported by a robust network of cultural parks [3] - The fair highlighted Chengdu's cultural parks, such as the Dongjiao Memory International Fashion Industry Park and the Chengdu International Intangible Cultural Heritage Expo Park, which attracted numerous exhibitors across various industry segments [3][4] - Chengdu's parks represent a new exploration in creating a diverse and integrated industrial ecosystem, showcasing the city's commitment to cultural innovation [3] Group 2: Market Forces - Chengdu's digital cultural sector has seen the emergence of numerous successful products, with over 680 large-scale digital cultural enterprises, placing it in the top tier nationally [6] - The fair showcased Chengdu's market strength through innovative technologies and products, including the electronic poster for the film "Ne Zha" and an 8K live broadcast of giant pandas, demonstrating the city's advanced digital cultural industry [6] - The event illustrated Chengdu's ambition to elevate Chinese animation technology on a global scale, with cutting-edge special effects technology being a focal point [6] Group 3: IP Effect - Chengdu is recognized as a hub for cultural IP, with significant representations such as the giant panda, Sanxingdui, and Kuanzhai Alley at the fair, showcasing their cultural influence [11] - The fair featured innovative presentations of ancient Shu civilization artifacts, blending traditional culture with modern technology, enhancing consumer engagement [11][14] - The first Panda Home Cultural Creative Competition attracted over 13,854 original entries from more than 20 countries, highlighting Chengdu's role as a vital resource for cultural creativity [15]