Core Viewpoint - The launch of the immersive youth art education project "The Way of Beauty: Readers and Authors" by L'Oréal China in collaboration with Song Art Museum is a significant initiative aimed at promoting art education among young people through the retrospective exhibition of contemporary artist Zhang Xiaogang [1][4]. Group 1: Event Overview - The exhibition "Readers and Authors" opened on September 13 at Song Art Museum, showcasing nearly 400 artworks by Zhang Xiaogang from 1975 to 2025, exploring the relationship between the era, art history, and personal identity [4]. - L'Oréal China supports the exhibition by making it free for all students and has organized various activities such as art salons, themed tours, and collaborative painting sessions to encourage public engagement, especially among students [4]. Group 2: Strategic Goals - L'Oréal aims to achieve a dual empowerment of art and public education through this collaboration, helping more individuals explore the concept of beauty [4]. - The initiative aligns with L'Oréal's global philosophy of "Essentiality of Beauty," which is interpreted in China as "The Way of Beauty," merging the concept of beauty with Eastern philosophical thoughts [5]. Group 3: Collaboration Insights - The partnership between L'Oréal, Song Art Museum, and Zhang Xiaogang is seen as an excellent practice of leveraging each party's strengths to promote art and beauty in everyday life [4]. - L'Oréal emphasizes that beauty should be accessible to everyone, not just professionals or artists, and aims to integrate beauty into daily life experiences [4].