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美发业“互免合作”营销模式兴起 看似“双赢”却暗藏套路和风险
Yang Guang Wang· 2025-05-26 03:54
Core Viewpoint - The article discusses the emerging "mutual exemption cooperation" model in the beauty and hairdressing industry, which raises concerns about consumer rights, particularly regarding privacy and portrait rights [1][10]. Group 1: Description of the "Mutual Exemption Cooperation" Model - The "mutual exemption cooperation" model involves hair salons offering free services in exchange for customers allowing their photos and videos to be used for promotional purposes [1][9]. - This model is becoming increasingly popular among younger hairstylists who lack a loyal customer base and seek to attract new clients through social media [9][10]. Group 2: Consumer Experiences and Complaints - Consumers have reported negative experiences, including being coerced into paying deposits and providing false positive reviews under pressure [3][4]. - A significant number of complaints have been filed against salons using this model, indicating a pattern of deceptive practices [4][9]. Group 3: Industry Perspectives - Industry experts highlight that while the model can be mutually beneficial, it often leads to disputes due to unclear agreements regarding the use of images and videos [10][11]. - The lack of formal contracts and the reliance on verbal agreements contribute to misunderstandings and potential exploitation of consumers [10][11]. Group 4: Regulatory and Consumer Protection Issues - The "mutual exemption cooperation" does not fit neatly into traditional consumer protection laws, complicating the resolution of disputes [11]. - Experts suggest that consumers should be cautious when engaging in such agreements, as they may not fully understand the implications of their participation [11].