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年轻人美发消费趋势洞察
美团· 2025-08-22 06:48
舞 美团服务零售 信息 女 (t) 三三 7) · NA / 美团·丽人 过去,年轻人进美发店就像拆盲盒: 「要慵懒羊毛卷」收到「步惊云爆炸头」 「修个发尾就行」结果「出门变成充值会员 刚认准的「本命发型师」, 转头就消失在转让的店铺中 ...... 而发型师们也发现, 这届年轻人要的不仅是剪发, 更是「魔法」! 「随便剪剪」=「我要又要还需要」 每个看似普通的需求背后, 都藏着消费者 对情绪、效率、价值的追求! 这一次,美团联合「后浪研究所」 发起了「美发需求」调查, 近千位消费者向我们分享了 他们的美发需求与愿望。 请看这份 《2025年轻人理发消费趋势洞察》, 让你抓住年轻人对美的追求的同时, 抓住他们的情绪和钱包。 0 收入与剪发频次正相关Q 02 数据显示,月薪1.5万以上的职场人理发 频率在逐步增加。 发型管理是新中 产生活的「软性 标配」,是对生 活品质的一种佐 证。 性别偏好分化鲜明 Q 03 男性偏爱微分碎盖、渐变短发等利落造 这类发型易于打理目适配职场; FM 男生心动发型榜 | 美式削刻 :新变短友 【美式圆头】 | 侧分油头 | 30.8% 21.0% 女性则更倾向层次锁骨发、法式慵懒 ...
深圳口岸200万客流背后:港人为何疯狂“北上消费”?
Sou Hu Cai Jing· 2025-08-17 13:12
Core Insights - The phenomenon of Hong Kong residents flocking to Shenzhen for shopping highlights significant price differences and evolving consumer trends between the two regions [1][3]. Price Discrepancies - There is a notable price gap between similar products in Hong Kong and Shenzhen, with items like milk tea costing 35 HKD (approximately 32 RMB) in Hong Kong compared to 15 RMB in Shenzhen, and a plate of fried rice noodles priced at 78 HKD in Hong Kong versus 38 RMB in Shenzhen [3]. - Service costs also show a stark contrast, with basic nail services in Shenzhen costing 60-80 RMB, while the same service in Hong Kong ranges from 300-400 HKD [3]. Weekend Economic Trends - The trend of Hong Kong residents traveling to Shenzhen for weekend shopping has become common, with many using empty suitcases for grocery shopping, as imported beef in Shenzhen is 30% cheaper than in Hong Kong [5]. - Shenzhen's dining and entertainment complexes are increasingly popular among Hong Kong consumers, with over 30% of visitors to places like Shenzhen's Joy City coming from Hong Kong, spending an average of 800-1200 RMB [6]. Consumer Behavior Dynamics - Hong Kong residents are engaging in both "consumption downgrade" by seeking better value and "consumption upgrade" by enjoying superior service experiences in Shenzhen [8]. - Shenzhen businesses are adapting to this trend by offering "Hong Kong-style" packages and services in Cantonese, indicating a shift towards a new consumer ecosystem [8]. Socioeconomic Transformation - The integration of consumer behaviors between Hong Kong and Shenzhen signifies a deeper socioeconomic change, as boundaries between the two cities blur through shared lifestyles and payment methods [8].
重庆市春雨美容美发有限责任公司成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-08-13 21:42
Group 1 - Chongqing Chunyu Beauty Hair Co., Ltd. has been established with a registered capital of 10,000 RMB [1] - The legal representative of the company is Long Xiaodong [1] - The business scope includes licensed projects such as life beauty services and cosmetics production, which require approval from relevant authorities [1] Group 2 - The company also offers general projects like nail services, which can be conducted independently with a business license [1]
注意!预付式消费提示:不随便大额投入,不轻信口头承诺,不纵容商家侵权!
Sou Hu Cai Jing· 2025-08-13 09:05
Core Viewpoint - The rise of prepaid consumption models, while offering convenience and discounts, carries significant risks, particularly in industries like beauty, entertainment, dining, and education, where consumers face issues such as business closures, reduced services, and difficulties in obtaining refunds [2][3][4] Group 1: Consumer Precautions - Consumers are advised to be cautious when selecting merchants for prepaid services, emphasizing the importance of verifying business credentials through official platforms like the National Enterprise Credit Information Publicity System and Tianyancha [2] - It is recommended to make small, rational deposits rather than large investments, aligning spending with actual needs and financial capacity to mitigate the risk of fund immobilization [3] - Consumers should insist on written contracts when purchasing prepaid cards, carefully reviewing terms related to usage, validity, and liability, particularly being wary of clauses that limit consumer rights [3] Group 2: Evidence and Complaint Mechanisms - After acquiring prepaid cards, consumers must retain all relevant documentation, including invoices, contracts, and transaction records, to protect their rights in case of disputes [3] - In the event of a dispute, consumers should first attempt to resolve the issue with the merchant, and if unsuccessful, they can escalate the matter through various channels, including local consumer protection hotlines and legal action [4] - The Maoming Consumer Rights Protection Committee emphasizes the need for businesses to operate legally and transparently, adhering to fair trading principles and avoiding deceptive practices that harm consumer rights [4]
呼和浩特“技能照亮前程”行动赋能农民工高质量就业
Nei Meng Gu Ri Bao· 2025-07-25 01:44
Core Viewpoint - Hohhot City has implemented the "Skills Illuminate the Future" initiative to enhance employment opportunities for migrant workers through various practical measures, resulting in a steady increase in employment quality and quantity for rural laborers [1]. Group 1: Employment Initiatives - The "Spring Breeze Action - New Year First Move" recruitment campaign has been launched, featuring both in-person job fairs and online live-streaming job opportunities, effectively connecting job seekers with employers [2]. - A total of 60 recruitment events and 225 live-streaming job sessions have been organized, recommending 8,400 employers and providing 123,600 job positions, leading to over 40,000 employment intentions [3]. Group 2: Skills Training - The city has focused on enhancing skills through the "Skills Illuminate the Future" training initiative, implementing a four-in-one training model that includes job demand, skills training, skills evaluation, and employment services [4]. - Over 8,000 individuals have participated in subsidized skills training this year, with 539 training needs identified in areas such as elderly care and e-commerce, ensuring precise alignment between training and job market demands [4]. Group 3: Labor Brand Development - The "Hohhot Shaomai Making" labor brand has been established, employing over 8,000 individuals, with more than 80% being migrant workers, and has created job opportunities for nearly 100,000 people through the entire Shaomai industry chain [5]. - The city has cultivated 10 distinctive labor brands across various sectors, directly and indirectly facilitating employment for over 170,000 individuals, showcasing the significant impact of labor brands on job creation [5]. Group 4: Future Employment Strategies - Hohhot City plans to continue improving employment support policies and optimizing employment platform construction to enhance job opportunities for migrant workers and other key employment groups, contributing to sustainable economic and social development [6].
罗丽芬控股在2025亚洲美容美发竞技交流赛中表现优异
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-07 04:45
Core Insights - 罗丽芬控股 achieved remarkable success at the 2025 Asia Beauty and Hairdressing Competition, winning 1 gold, 1 silver, 3 bronze, and 10 merit awards in the facial care category, along with the "Best Organization Award" [1][3] - The competition showcased global beauty elites and was benchmarked against the World Skills Competition standards, highlighting 罗丽芬's nearly 40 years of technical expertise and professional training [3][6] - 罗丽芬's general manager, 陈荭, served as an authoritative international judge, reflecting the global recognition of 罗丽芬 and the Chinese beauty industry [5] Company Achievements - 罗丽芬's success is attributed to its commitment to technology and innovation, supported by a robust technical foundation, including 9 formula technologies, 25 invention patents, 8 design patents, and 29 utility model patents [6] - The company actively participates in the establishment of industry standards, having contributed to 7 national or industry standards and 13 group standards, while also building a solid talent cultivation system through industry-academia cooperation [6][8] Industry Impact - The achievements at the Asia competition represent the powerful momentum of 罗丽芬's strategy of integrating research and development, educational systems, and standard definitions, marking a significant milestone for the Chinese beauty industry in connecting with global standards [8] - 罗丽芬 aims to empower the entire industry chain with championship standards, promoting the professionalization, standardization, and internationalization of the Chinese beauty industry [8]
上海市消保委:上半年处理消费者投诉150113件,同比增长18.2%,盲盒、手办相关网购投诉值得关注
news flash· 2025-07-04 09:00
Core Insights - The Shanghai Consumer Protection Committee reported a total of 150,113 consumer complaints in the first half of 2025, representing an 18.2% year-on-year increase [1] - The majority of complaints were related to goods, accounting for 67.1% of the total, with clothing, home goods, and household appliances being the top three categories [1] - Service-related complaints made up 32.9% of the total, with internet services, transportation, and beauty services leading the complaints [1] Complaint Categories - Goods complaints totaled 100,737, with clothing (22,810), home goods (17,572), and household appliances (7,966) being the most complained about [1] - Service complaints reached 49,376, with internet services (8,650), transportation (4,308), and beauty services (3,216) being the most frequent [1] Nature of Complaints - Contract issues constituted 52.09% of complaints, followed by after-sales service issues at 18.57%, and other quality-related problems at 29.34% [1] - Notably, there were 2,749 complaints related to trendy toys, highlighting consumer interest in emotional value, with issues primarily concerning delayed shipments and inadequate after-sales support [1] - The rise of second-hand platforms has led to challenges in verifying the authenticity of products during transactions [1]
染发、旅游、考驾照……“考后经济”透出消费新趋势
Sou Hu Cai Jing· 2025-06-21 04:45
Core Insights - The article highlights a surge in consumer spending among graduates following the 2025 college entrance examination, indicating a new trend in youth consumption characterized by diverse spending on skill training, leisure, and cultural tourism [1] Group 1: Beauty and Personal Care - There has been a noticeable increase in the number of students visiting beauty salons for hair dyeing and styling after the exams, with some salons extending their hours to accommodate the demand [2] - The average budget for hair-related services is around 300 yuan, while spending on new clothing and shoes can reach approximately 2000 yuan [3] - Medical beauty procedures, such as teeth correction and double eyelid surgery, are becoming increasingly popular among graduates, with budgets ranging from 3000 to 10000 yuan [3] Group 2: Skill Acquisition - Many graduates are opting to learn new skills during their break, leading to a 30% increase in driving school enrollments post-exams [4] - Swimming facilities have also seen a 40% increase in customer volume, with special programs tailored for graduates [4] Group 3: Travel and Leisure - Travel has become a popular choice for relaxation among graduates, with travel agencies reporting early bookings and special discounts for students [5] - Data from travel platforms indicates a 22% year-on-year increase in hotel bookings for travelers aged 22-25, with long-distance travel ticket bookings up by 35% [5][6] - Popular travel destinations include major cities like Beijing, Shanghai, and Chengdu, reflecting a trend towards experiential travel among young consumers [6] Group 4: Economic and Cultural Implications - The "post-exam economy" is not only an economic phenomenon but also a cultural one, reflecting societal values around education and future aspirations [8] - There is a call for regulatory measures to ensure healthy market development and to prevent exploitative practices disguised as "post-exam economy" promotions [8]
美业盛会启幕,共绘山西消费新蓝图
Sou Hu Cai Jing· 2025-06-14 18:19
Core Viewpoint - The 25th Shanxi International Beauty, Hairdressing, and Cosmetics Expo has opened, marking the launch of the "Shanxi Beauty Consumption Season," which aims to invigorate the beauty industry market in Shanxi [3][18]. Industry Overview - The expo features an unprecedented scale with an exhibition area of 20,000 square meters, showcasing over 2,000 brands and more than 600 well-known exhibitors [6]. - The event covers various sectors of the beauty industry, including traditional beauty services, skincare, makeup, medical aesthetics, and health management products [6]. Consumer Engagement - The Shanxi Beauty Consumption Season is part of the national "Service Consumption Season" initiative, supported by multiple government departments [10]. - During the event, 5,000 vouchers worth 500 yuan each will be distributed, totaling a discount of 2.5 million yuan, which can be used at 60 brand member enterprises [10]. Media Coverage - The event has received extensive media attention, with live broadcasts and reports from various media outlets, enhancing its visibility and consumer engagement [14]. Future Outlook - The president of the Shanxi Beauty, Hairdressing, and Cosmetics Association expressed optimism about the future of the beauty industry in Shanxi, highlighting the potential for market vitality and consumer interest [18]. - The beauty industry in Shanxi is rapidly developing, becoming the fourth largest service industry after real estate, automotive, and tourism [18].
美发业“互免合作”营销模式兴起 看似“双赢”却暗藏套路和风险
Yang Guang Wang· 2025-05-26 03:54
Core Viewpoint - The article discusses the emerging "mutual exemption cooperation" model in the beauty and hairdressing industry, which raises concerns about consumer rights, particularly regarding privacy and portrait rights [1][10]. Group 1: Description of the "Mutual Exemption Cooperation" Model - The "mutual exemption cooperation" model involves hair salons offering free services in exchange for customers allowing their photos and videos to be used for promotional purposes [1][9]. - This model is becoming increasingly popular among younger hairstylists who lack a loyal customer base and seek to attract new clients through social media [9][10]. Group 2: Consumer Experiences and Complaints - Consumers have reported negative experiences, including being coerced into paying deposits and providing false positive reviews under pressure [3][4]. - A significant number of complaints have been filed against salons using this model, indicating a pattern of deceptive practices [4][9]. Group 3: Industry Perspectives - Industry experts highlight that while the model can be mutually beneficial, it often leads to disputes due to unclear agreements regarding the use of images and videos [10][11]. - The lack of formal contracts and the reliance on verbal agreements contribute to misunderstandings and potential exploitation of consumers [10][11]. Group 4: Regulatory and Consumer Protection Issues - The "mutual exemption cooperation" does not fit neatly into traditional consumer protection laws, complicating the resolution of disputes [11]. - Experts suggest that consumers should be cautious when engaging in such agreements, as they may not fully understand the implications of their participation [11].