美妆个护和日用品

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关税风暴中的跨境电商从业者:抢运、迁徙与韧性大考
36氪未来消费· 2025-04-11 13:07
Core Viewpoint - The article discusses the dramatic impact of the U.S. government's decision to terminate the $800 tax exemption for small packages from China, which has led to significant uncertainty and challenges for cross-border e-commerce businesses [3][5][21]. Group 1: Policy Changes and Their Impact - On April 3, 2023, the U.S. announced the end of the $800 tax exemption for small packages from China, effective May 2, 2023, causing immediate concern among cross-border e-commerce sellers [3][5]. - The policy changes began with a 10% tariff on Chinese goods announced on February 1, 2023, followed by a temporary restoration of the $800 exemption on February 7, only to be revoked later [4][5]. - Cumulative tariffs on Chinese goods have reached as high as 54%, with potential increases to 104% and 125% in subsequent announcements, creating a chaotic environment for sellers [5][6]. Group 2: Seller Reactions and Strategies - Many sellers, like Leo, rushed to ship goods before the new tax rules took effect, leading to increased shipping costs and logistical challenges [9][10]. - The uncertainty around tariffs has led to a halt in cooperation between sellers and suppliers, with some sellers opting to raise prices by 5%-10% to alleviate pressure [11][12]. - Some sellers are resorting to refunding customers due to the inability to predict tariffs accurately, while others are adjusting their pricing strategies to cope with increased costs [12][15]. Group 3: Market Dynamics and Adaptation - Major players like Temu and SHEIN, which benefited from the previous tax exemption, have begun shifting their business models to mitigate the impact of the new tariffs [21][22]. - The article highlights a trend of sellers exploring markets outside the U.S. and relocating production to countries with more favorable tariff conditions [28][29]. - Despite the challenges, some sellers remain optimistic, believing that their products still offer competitive pricing even after accounting for tariffs [12][21].