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好博会|走遍全国寻得“黄金番茄”!他造的“瓶中阳光”守护中小学健康
新浪财经· 2025-06-23 01:05
Core Viewpoint - The article highlights the journey of Chen Yao, who transitioned from the internet industry to agriculture, focusing on the cultivation and processing of tomatoes, particularly the unique "Wuyuan Yellow Tomato" variety, to promote health and nutrition [3][4][6]. Group 1: Company Overview - The company, Meibanle, was founded by Chen Yao and Yu Haiqun, aiming to create a full industry chain in agriculture, specifically in tomato cultivation and processing [6][14]. - Meibanle has developed proprietary tomato varieties, including "Meibanle No. 1, 2, and 3," in collaboration with agricultural research institutions to ensure quality and yield [14][11]. - The company emphasizes ecological, green, and healthy practices, contributing to the improvement of local farmers' living standards through stable income from tomato cultivation [4][14]. Group 2: Product Development - Meibanle's products include fresh tomato juice, which is processed using advanced techniques like UST instant high-temperature sterilization, allowing for a longer shelf life and minimal additives [16][18]. - The company has diversified its product line to include various fruit juices, such as orange, grape, and strawberry, and has entered the school meal market in Shanghai [18]. Group 3: Market Potential - The article notes that there is significant room for growth in the deep processing of tomatoes in China, as the consumption of processed tomato products is much lower compared to the United States [7][6]. - The upcoming "Good Life Expo" in Beijing aims to stimulate consumer activity and support quality brands, providing a platform for companies like Meibanle to connect with potential buyers and expand their market reach [20].