Core Insights - The Haier Leader three-tub washing machine achieved over 20,000 orders within 16 hours of its launch and reached 100,000 units delivered in just four months, marking it as the first washing machine to surpass 100,000 sales in 2025 [1][3] Market Demand and Product Features - The success of the Haier Leader three-tub washing machine is attributed to the dual drivers of consumer demand for health-oriented washing and government subsidies, alongside the unique advantages of "co-creation in production and research + marketing breakthrough" between JD.com and Haier [3][4] - The multi-tub washing function addresses the rising health care needs in the washing machine market, effectively solving issues related to bacterial cross-contamination from traditional washing methods, particularly appealing to younger consumers who prefer dedicated washing for intimate apparel [3][4] Consumer Insights and Product Development - JD.com identified key consumer demands, including effective cleaning, avoidance of excessive water and electricity usage, affordability, and suitability for small living spaces, leading to the development of a high-cost performance product that resonates with young consumers [4][5] - The new washing machine features a standard size of 850mm, a total washing capacity of 10.5KG in the large tub and 1KG in each of the two small tubs, and includes drying functions, catering to typical household washing needs [5][6] Marketing Strategy and Sales Performance - JD.com leveraged its platform advantages to launch the washing machine as a "global first release," engaging in innovative marketing strategies such as live-streaming factory tours to enhance consumer connection [6][9] - The washing machine market saw a retail volume of 21.03 million units and a retail value of 47.6 billion yuan in the first half of 2025, with a notable growth in the multi-tub washing machine segment, indicating a rapid increase in online penetration from 3.2% to 9.5% [4][6] Collaborative Success and Future Outlook - The collaboration between JD.com and Haier exemplifies a successful model of "demand insight - proactive cooperation - explosive product launch," positioning JD.com as a key player in the home appliance market with numerous new products achieving record sales [9]