Core Viewpoint - The article emphasizes that the ultimate goal of the "partition washing" trend is not merely to increase the number of washing drums but to alleviate health-related anxieties among consumers [2][17]. Market Dynamics - The washing machine market is shifting from focusing on "spin speed" and "capacity" to "partition washing," driven by consumer demand for healthier living [2][5]. - The penetration rate of multi-drum washing machines in the online market surged from 3.2% to 9.5% within two months, indicating rapid growth in this segment [5]. Consumer Demand - There is a growing consumer preference for health-oriented washing solutions, particularly among families with infants and young children, moving beyond the basic requirement of cleanliness to effective disinfection and prevention of cross-contamination [8][9]. - A market survey revealed that 75% of consumers prioritize "health" as the main factor when purchasing partition washing machines, significantly outweighing concerns about the number of drums [9]. Competitive Landscape - Major brands are competing in the multi-drum space, with products like Haier's Leader lazy three-drum washing machine and Hisense's 4-in-1 heat pump washing and drying machine, all emphasizing versatility and user-specific needs [6]. - Despite the competition, many brands are stuck in a cycle of increasing drum numbers without addressing the core health concerns of consumers [6][10]. Technological Innovation - Midea's "Cute Multi" washing machine introduces the "Vitality Stick" technology, which focuses on biological cleaning and health protection, marking a departure from traditional mechanical innovations [11][15]. - This technology targets specific cleaning needs, such as effectively removing stains from underwear and providing long-lasting antibacterial properties for socks, thus addressing the health concerns that consumers have [13][15]. Future Directions - The article suggests that the future of washing machines should focus on innovative solutions that genuinely address consumer health anxieties rather than merely increasing the number of washing drums [17][18]. - Midea's approach reflects a broader industry trend where the emphasis should be on understanding and responding to consumer needs through technological advancements rather than just hardware specifications [17].

三筒洗衣机是一种家用或商用洗衣设备，集成三个独立的圆柱形洗涤（通常包含烘干）室 ——通常包括一个大型"主滚筒"和两个较小的"副滚筒"（迷你 滚筒）。其核心功能是通过每个滚筒的独立运行（配备专用的进水口、排水系统和洗涤程序）同时或分别清洗不同类型的衣物，避免交叉污染。为了满 足"分类洗衣"的需求，它根据织物（棉、丝、羊毛）、用途（日常衣物、内衣、婴儿衣物）或脏污程度对衣物进行分类：主滚筒（容量 8-13 公斤）可处 理外套和床单等大件衣物，而副滚筒（每个容量 1-3 公斤）则可清洗内衣和丝绸等小件或精致衣物。一些先进型号为一个或所有滚筒添加干燥功能（例 如，主滚筒热泵干燥，迷你滚筒 PTC 温和干燥）。与单滚筒或双滚筒机型相比，它平衡了洗涤效率与卫生和织物保护，满足现代用户方便、分类洗衣的 需求。 目前，三筒洗衣机市场仍处于新兴阶段，定位为全球家电领域的创新高端产品，主要针对高收入家庭和注重效率、多功能性和空间优化的技术驱动型消 费者。这些机器配备三个独立滚筒，用户可以同时洗涤多件衣物 ——按颜色、类型或洗涤程序分开洗涤——与传统的单滚筒或双滚筒洗衣机相比，这大 大提高了便利性并节省了时间。目前，由于生产成本高 ...

在快节奏的都市生活中，耐心逐渐成为稀缺品，衣物洗护的 "精细化需求" 却愈发凸显。人们不愿再花 费时间手洗内衣裤、健身速干衣、瑜伽裤等特殊衣物，但将这些衣物"一锅洗" 又面临交叉感染的风险 ——"分开洗才安心"，已成为当代消费者的共识。 为精准解决这一痛点，小天鹅率先推出全球首个灵活可堆叠分区洗烘一体解决方案 —— 迷你小乌梅系 列，不仅完美满足了消费者对分区健康洗护与干衣的双重诉求，更在 8 月 27 日奥维云网数字生态大会 上一举斩获 "悦享健康云鼎奖"。与此同时，其纯平全嵌系列产品凭借亮眼的市场表现，同步摘得 "2025 年 H1 全渠道检测超薄洗衣机销量第一" 桂冠，双奖加冕的背后，是小天鹅对用户需求的深度洞察与技 术实力的硬核支撑。 多分区洗护成新趋势，迷你小乌梅定义健康新标准 奥维云网最新数据显示，2025 年 1-6 月洗衣机市场零售量达 2103 万台，同比增长 10.1%，零售额突破 476 亿元，同比增长 11.5%，市场整体呈现稳健增长态势。其中，多筒洗衣机成为增长新引擎：2025 年 3 月后，多筒产品线上渗透率从 3.2% 快速攀升至 5 月的 9.5%，衣物分类洗涤的健康理念，正驱 ...

" 以第一性原理全面创新，重塑全球高端洗护格局。 " 作者丨 徐陟 编辑丨 余快 2010 年世界杯，施魏因斯泰格在范加尔指导下从中场突击手转型为后腰，并迎来个人竞技状态的最高 峰；四年后里约盛夏，他再一次带着满身伤痕与坚定意志为德国捧起大力神杯。 这位被誉为德国足球史上最伟大球员之一的传奇，用 17 年职业生涯向世人诠释了真正的巅峰，永远诞生 于敢于告别舒适区的转身。 而今，在 IFA 2025 的追觅展台上，这位昔日的球场统帅与智能科技领域迎来了一场意味深长的相遇。 他伸手触碰追觅洗衣机 L9 的那一刻，绿茵场与科技圈似乎在此刻交汇 —— 一个是把胜利写进国家史诗 的队长，一个是把洁净写进未来生活的品牌。 IFA 2025 上，追觅发布 高端旗舰 AI 双变频洗烘套装 L9 ，完成了洗衣机品类的全球首秀。 01 第一性原理与「不要」哲学 在洗衣机行业技术日趋同质的当下，追觅却以独特的创新逻辑开辟出属于自己的路径。 他们的创新哲学中始终坚持两个独特而有效的方法论：一是倾听用户 " 不要什么 " 的反向洞察；二是以 第一性原理重新思考产品本质。 追觅不仅关注用户「想要什么」，更专注倾听用户「不要什么」。这些被 ...

上市企业：美的集团（000333）,海尔智家（600690）,格力电器（000651）,惠而浦（600983）,TCL科技 （000100）,创维数字（000810） 知前沿，问智研。智研咨询是中国一流产业咨询机构，十数年持续深耕产业研究领域，提供深度产业研 究报告、商业计划书、可行性研究报告及定制服务等一站式产业咨询服务。专业的角度、品质化的服 务、敏锐的市场洞察力，专注于提供完善的产业解决方案，为您的投资决策赋能。 相关报告：智研咨询发布的《2025-2031年中国洗衣机行业市场供需态势及投资前景研判报告》 2020-2025年1-5月中国家用洗衣机产量统计图 数据来源：国家统计局，智研咨询整理 根据国家统计局数据显示：2025年5月中国家用洗衣机产量为941万台，同比增长1.6%；2025年1-5月中 国家用洗衣机累计产量为4911.5万台，累计增长9.3%。 ...

Core Viewpoint - The washing machine industry is shifting from a focus on basic cleaning functions to a more integrated approach that emphasizes intelligence, convenience, and efficiency, with a notable trend towards multi-tub products [3][25]. Group 1: Industry Trends - The demand for differentiated washing solutions is increasing, leading to a rise in multi-tub washing machines, with retail sales expected to reach 21.03 million units in the first half of 2025, a year-on-year growth of 10.1% [3]. - The online penetration rate of multi-tub products has surged from 3.2% in March to 9.5% in May of this year [3]. - Current industry solutions are primarily focused on adding more tubs, which complicates user experience and does not fundamentally address the need for efficiency and space-saving [3][25]. Group 2: Panasonic's Innovation - Panasonic has opted for a different approach by introducing the ALPHA G5, a four-tub integrated washing and drying machine that compresses the functionality of multiple devices into a single unit [5][21]. - The G5's height is controlled at 1738mm, allowing for easy access and operation without straining [8]. - The design incorporates a highly integrated system that uses a single water, electricity, and air route, enhancing safety and aesthetics compared to traditional multi-tub solutions [8][10]. Group 3: User-Centric Design - Panasonic's innovations are driven by a deep understanding of user needs, focusing on minimizing physical strain during operation [10][21]. - The G5 features an AI-driven control system that allows users to issue commands in natural language, enhancing user interaction [10][16]. - The design aims to transform the perception of home spaces, allowing areas like balconies to serve multiple functions beyond just laundry [21][27]. Group 4: Technical Challenges and Solutions - Integrating four independently functioning heat pump tubs into a compact design posed significant engineering challenges, which Panasonic addressed through innovative structural and thermal management solutions [12][14]. - The G5 employs a unique vibration damping system inspired by high-end automotive technology, ensuring stability and quiet operation [14]. - The intelligent detergent dispensing system is cleverly integrated into the machine's base, optimizing space and enhancing user convenience [16][17]. Group 5: Long-Term Vision - Panasonic's commitment to high R&D investment, exceeding 200 million yuan, reflects its dedication to pioneering industry solutions rather than merely following trends [19][21]. - The ALPHA series embodies a forward-thinking philosophy, aiming to redefine household laundry practices for the next decade [21][27]. - The company is leveraging AI in marketing efforts, showcasing a modern approach to product promotion and user engagement [21][23].

Core Viewpoint - The global home appliance industry is witnessing a shift towards "multi-tub" washing machines, focusing on user needs rather than just traditional washing and energy-saving competition. Haier has introduced the world's first four-tub washing machine, "Fusion Washing Home," redefining smart laundry care and leading the industry into a new phase of "multi-tub, dedicated zones, AI interaction, and integrated aesthetics" [1][3][12]. Product Innovation - On July 9, 2025, Haier launched the world's first four-tub washing machine, "Fusion Washing Home," which has been recognized by the China Light Industry Federation as a global innovation in washing technology [3]. - The product made its international debut at the IFA 2025 in Berlin on September 5, 2025, and won the "Annual Product Innovation Achievement" award [3]. Design and Functionality - The "Fusion Washing Home" occupies only 0.36 square meters and features a layout that includes 10KG washing space, 10KG drying space, and two 1KG dedicated washing spaces, allowing for simultaneous washing of different clothing types without cross-contamination [5]. - The machine utilizes AI technology to match optimal parameters for various fabrics, ensuring tailored washing and drying processes [5]. - It features a sleek design that integrates seamlessly with home decor, and innovative smart interactions such as gesture control and proximity sensing for ease of use [6]. Market Leadership and Standards - Haier has established a leadership position in the multi-tub washing machine market through continuous innovation and understanding of user scenarios, having previously launched the world's first dual-tub washing machine in 2015 and a three-tub model in 2025 [8][10]. - The company has also led the development of the first international IEC standard for multi-tub washing machines, providing a unified framework for performance, safety, and testing methods in this category [13][16]. - The establishment of this standard reflects Haier's commitment to defining technology standards in the multi-tub category and enhances the credibility of Chinese manufacturing in the global high-end laundry care market [16].

Core Viewpoint - Leader's Lazy Three-Tub Washing Machine has rapidly gained market traction, achieving over 10,000 units sold within 48 minutes and exceeding 100 million yuan in sales within 16 hours, marking a significant milestone for the company [1] Company Insights - The success of the Lazy Three-Tub Washing Machine is attributed to two main factors: the company's commitment to co-creation with users and its robust global R&D platform, which allows for quick transformation of user needs into technological innovations [3] - The introduction of the Lazy Three-Tub Washing Machine has created a new product category for the company, positioning Haier's washing machines at the forefront of global technology and providing consumers with innovative lifestyle choices [3][4] Industry Trends - The launch of the Lazy Three-Tub Washing Machine has set a new trend in the washing machine industry, following Haier's previous introduction of the dual-tub "partition washing" machine, which has been emulated by competitors, thus driving technological upgrades across the industry [4] - The continuous evolution of the product is expected to further enhance the company's market position, with plans for ongoing iterations based on user feedback and expanding capacity to meet growing demand [6][8] Market Expansion - The Lazy Three-Tub Washing Machine is set to expand from China to Europe, with successful delivery of 100,000 units domestically and plans for entry into European markets such as the UK and Italy by the end of the year [8]

Group 1 - Hisense officially announced its partnership as the official sponsor for the 2026 FIFA World Cup, marking its third sponsorship of the World Cup [1] - The Hisense Ultra Cotton Candy washing machine made its international debut at the IFA 2025, showcasing China's innovative capabilities and transitioning from "technology going abroad" to "brand going abroad" [1][9] - The Hisense washing machine booth attracted significant attention at the IFA, featuring a transparent structure that visually presented its partitioned washing technology [3] Group 2 - The Hisense Ultra Cotton Candy washing machine features a modular design with a 13 kg main drum and two mini drums, allowing users to customize their washing experience based on their needs [3][6] - The washing machine incorporates advanced technologies such as a Zeus integrated heat pump drying system and a four-stage water treatment system, enhancing the washing experience and effectively removing stubborn stains [6] - Hisense washing machines have achieved remarkable success in overseas markets, with products sold in over 140 countries and regions, and a total shipment volume of 6.362 million units in 2024 [7] Group 3 - In the domestic market, Hisense washing machines reported a 37.58% year-on-year increase in main business revenue in the first half of 2025, with e-commerce sales during the "618" shopping festival rising by 83% [9] - The heat pump washing and drying machines and partitioned washing products have become dual growth engines in the high-end market [9] - Hisense aims to leverage "technological innovation" and "brand expansion" to gain global recognition for Chinese manufacturing, with the washing machine's launch representing a lifestyle upgrade [9]

" 模仿者众，领跑者寡。 " 作者丨徐陟 编辑丨余快 02 技术壁垒与体验深度的差距 在创新不断涌现的家电市场中，一个现象屡见不鲜：每当有品牌推出一款真正击中用户痛点的产品，总不 乏众多跟随者迅速入场。三筒洗衣机，正是眼下这样一个热闹的赛道。自 Leader 行业首创一体三滚筒洗 衣机并迅速赢得市场认可后，美的、海信等品牌也陆续推出类似产品，一时间，三筒洗衣机呈现 " 百花齐 放 " 的局面。 但在这股跟风潮中，我们不禁要问：这些产品，是真的实现了超越，还是仅仅停留在 " 形似而神不似 " 的模仿？ 01 原创，源于真正的用户洞察 Leader 三筒洗衣机的出现并非偶然。它精准捕捉到了现代家庭日益强烈的 " 分类洗 "" 健康洗 " 需求 —— 内衣与外衣分开、成人衣物与婴儿衣物分洗，正成为很多家庭的日常刚需。而传统解决方案往往是购 买两台洗衣机，不仅占空间，也更费预算。 Leader 的创新恰恰在于，它不是机械地增加洗衣筒，而是从真实生活场景出发，重新设计洗护方案。这 种 " 为用户做创新 " 的理念，让产品真正融入了生活，而非为了差异化而差异化。 相比之下，很多跟进品牌更多是出于 " 别人有，我也要有 " ...