Core Insights - The wireless vacuum cleaner market in China is projected to reach approximately 4.1 billion yuan in 2024, a decrease of 400 million yuan from 2023, indicating a shrinking market due to competition from emerging cleaning products like robotic vacuums and floor washers [1][4][19] - Despite a slight decline in sales prices, the market price resilience remains strong, with the average price expected to be around 1,410 yuan per unit in 2024, down from 1,415 yuan in 2023 [6][19] - The industry is transitioning from "incremental competition" to "stock optimization," with a focus on technological innovation and user experience as key differentiators for brands [19] Industry Definition and Classification - Wireless vacuum cleaners, also known as handheld or stick vacuums, are portable cleaning devices powered by built-in batteries, eliminating the need for external power sources [2] - They are characterized by their mobility and flexibility, suitable for various cleaning scenarios, and have evolved into diverse types such as upright, handheld, and robotic models [2] Current Industry Status - The demand for cleaning appliances, including vacuum cleaners, is steadily increasing due to rising living standards and the growing penetration of household appliances in emerging markets [4] - The wireless vacuum cleaner segment has shown strong growth but is currently facing market contraction due to competition from newer cleaning technologies [4][19] Price Trends - The average selling price of wireless vacuum cleaners in China has been on a slight downward trend, with a decrease of 33 yuan per unit from 2020 to 2023 [6] - The price is expected to continue declining slightly, reaching approximately 1,405 yuan per unit by 2025 [6] Industry Value Chain - The upstream of the wireless vacuum cleaner industry includes key components such as motors, filtration systems, sensors, chips, and materials like plastics and metals [8][10] - The midstream involves the research and production of wireless vacuum cleaners, while the downstream encompasses sales through online and offline channels [8] Competitive Landscape - The market is characterized by intense competition between domestic and international brands, with notable players including Dyson, Xiaomi, Midea, and Ecovacs [12][15] - Major domestic brands like Xiaomi and Midea are expanding their product offerings in the wireless vacuum cleaner segment [14][17] Development Trends - The industry is expected to see further technological advancements and improvements in user experience, which will be crucial for brands to differentiate themselves in a competitive market [19]