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品牌如何在内卷中脱颖而出?
Sou Hu Cai Jing· 2026-01-06 21:44
现在的购物中心去吃饭的人占大多数。网红餐厅的热闹提醒我们:大家永远愿意为美好的体验和社交价值付费。与之相对的是服装店里只有店员。 比如,有芸友去看了厦门海沧SM城市广场开业,当天有八万多的客流,餐饮甚至有些排队,但相对而言,服装零售店提袋率仍非常低。 庄主询问芸友他们有无想过通过门店装修改进来吸引客流。芸友表示有想过,但现在推动店铺装修整改要额外花钱,大家现在都不愿意做大投入。另外装 修如果只是小改动,无法让顾客有明确的感知;如果大动但货品不进行相应调整,客户即使进店了,发现货品和以前仍一样,也可能不太会买。 潮牌店 ▼以下的冷芸时尚圈讨论是就行业问题的讨论及总结。这些分享属于集体智慧的结晶。(它们并不代表冷芸个人观点)。希望通过此种方式能让更多行业 人士受益! 当下服装品牌生意现状? 1、大家分享各自业务现状 有芸友说现在杭州服装公司的日子都不好过,都在裁员,内卷也很厉害。 有位芸友的潮牌店虽然开在上海流量中心的位置,但是客流并不高。好在潮牌产品有二级市场可以炒价格,所以来买的人支付的客单价高,基本3000以上 的单占比大,这就可以平衡人流问题。 有芸友坐在红袖 hopeshow 门店门口观察40分钟,觉得 ...
你的投票真的安全吗?揭秘投票系统的三大保障
Sou Hu Cai Jing· 2026-01-05 00:16
一、投票系统网站的基本功能 1. 用户注册和身份验证:确保每位参与者都是合法且唯一的。 管理员有权设立投票活动,并设定投票的起始与终止时刻。 实时数据统计呈现,展示投票的最新情况,提升透明度,增强互动体验。 二、用户界面(UI)和用户体验(UX)设计 1. 简洁直观的界面:减少用户操作难度,提升使用效率。 2. 响应式设计:确保网站在不同设备上都能良好显示和操作。 打开微信,点击"发现">"小程序",在搜索框中输入"云帆投票",点击进入。 为确保投票公正,我们采用IP识别和cookie验证等手段,有效遏制了作弊行为。 定期对系统进行安全审查,及时修复发现的安全漏洞,以增强系统的防护效能。 四、技术实现 选择后端技术时,需依据预计的负载量,挑选恰当的服务器及数据库解决方案。 在开发过程中,我们倾向于采用那些既受欢迎又稳定的框架,比如React或Vue.js。 3. 在设计API时,要确保网站能够顺畅地与其他服务和工具进行高效连接。 五、法规遵从与道德考虑 遵循相关数据保护法律,比如GDPR,来保障用户数据处理的合规性。 数据处理透明化:我们清晰地向用户说明数据的使用及保护方式。 制定措施以预防和处理可能出现的安 ...
盒马CEO严筱磊:2025年盒马营收增速超40%
Bei Jing Shang Bao· 2026-01-01 02:54
严筱磊提出,未来,盒马将围绕"深化供应链韧性、打造极致用户体验、激发组织效能",更好地满足消 费者的消费升级需求,践行对用户、对伙伴、对社会的承诺。 2024年年末,严筱磊首次在内部信中明确战略聚焦,将围绕盒马鲜生与超盒算NB,前者复制成功模 型,后者打磨优质模型。目前,盒马在全国已有近500家盒马鲜生门店和400家超盒算NB门店。 阿里巴巴去年3月发布的2025财年年报显示,盒马整体GMV超过750亿元,并首次实现全年经调整 EBITA转正。据此估算,2026年3月底,盒马在2026财年的GMV有望超过1000亿元。 北京商报讯(记者 赵述评)1月1日,盒马CEO严筱磊在面向员工的全员信中提到,2025年盒马整体营 收同比增速超40%,盒马鲜生与超盒算NB双业态已服务了超1亿消费者。 根据全员信内容,2025年,盒马鲜生进入了40个新城市,超盒算NB新开门店超过200家。 ...
盒马CEO严筱磊发新年全员信:盒马2025年整体营收增速超40%
Xin Lang Cai Jing· 2026-01-01 02:22
新浪科技讯 1月1日上午消息,盒马CEO严筱磊今天发布的新年全员信中披露,2025年盒马整体营收同 比增速超40%。 根据该全员信的内容,盒马鲜生与超盒算NB双业态已服务超1亿消费者。2025年,盒马鲜生进入了40个 新城市,超盒算NB新开门店超过200家。 严筱磊写道,盒马将围绕"深化供应链韧性、打造极致用户体验、激发组织效能",更好地满足消费者的 消费升级需求。 责任编辑:石秀珍 SF183 新浪科技讯 1月1日上午消息,盒马CEO严筱磊今天发布的新年全员信中披露,2025年盒马整体营收同 比增速超40%。 根据该全员信的内容,盒马鲜生与超盒算NB双业态已服务超1亿消费者。2025年,盒马鲜生进入了40个 新城市,超盒算NB新开门店超过200家。 严筱磊写道,盒马将围绕"深化供应链韧性、打造极致用户体验、激发组织效能",更好地满足消费者的 消费升级需求。 责任编辑:石秀珍 SF183 ...
文章伪原创ai
Sou Hu Cai Jing· 2025-12-30 00:13
Group 1 - The core viewpoint of the article highlights the profound transformation in the content creation field due to the rapid development of artificial intelligence technology, with tools like Youcaiyun AI Content Factory pushing "pseudo-original" articles into a new stage of industrialization and automation [1] - These platforms claim to automatically gather information from the internet, filter, process, and rewrite it, aiming to "reduce costs and increase efficiency" for operators, which represents a technological and commercial advancement [1] Group 2 - However, this model raises significant concerns regarding content ecology, information quality, and the essence of creation, as it exacerbates content homogenization and the proliferation of information waste [3] - The system's reliance on keyword-based mass collection and reorganization leads to outputs that are essentially rearrangements and synonym replacements of existing information, drowning out truly original and insightful viewpoints [3][4] - This reliance on AI-generated pseudo-original content undermines the foundational values of creativity, thoughtfulness, and humanistic value in content creation [4][5] Group 3 - Genuine creation stems from human experience observation, thought, and unique expression, while the operation logic of pseudo-original AI focuses on optimizing "originality" scores to cater to algorithm recommendations and gain traffic, rather than conveying true insights or emotional resonance [5] - Over time, this could lead to a degradation of content creation into mere technical operations, where creators become mere "supervisors" on a traffic assembly line, potentially harming cultural innovation and knowledge accumulation [5] Group 4 - Despite attempts to address copyright issues through features like "content fingerprinting" and "source URLs," the underlying source of these systems remains the hard work of original authors, raising legal and ethical concerns [6] - The industrialized production of content through "take-and-use" practices lacks respect for original creators and undermines the fairness principles of a healthy creative ecosystem [6] Group 5 - From a user experience and trust perspective, AI-generated pseudo-original content often exhibits inconsistent quality, leading to awkward sentence structures and logical disconnections, which diminishes the reading experience [7] - When content shifts from serving readers and creating value to merely attracting clicks, it strays from its original purpose of communication [7] - While tools like Youcaiyun AI Content Factory may have value in specific scenarios as efficiency tools, their potential negative impacts should not be overlooked, reflecting the impatience and shortcut mentality in the content industry driven by traffic economics [7]
加速进展的鸿蒙6:从尝鲜,到常用|年轻人App使用白皮书
3 6 Ke· 2025-12-23 03:42
2025 年轻人 6 0) 06:05 I 排 当下可能需 0 9311 步 du 所以,为了探寻年轻人到底需要什么样的App, 也为了看清鸿蒙自诞生以来, 在应用生态层面的进化如何, 是否契合用户期待的方向, 我们每天在各种App中辗转腾挪, 拿起手机的瞬间, 赛博生活就在平行时空同步开启。 而在这些看起来稀松平常的使用过程中, 总有一些「恼人」的瞬间 -- 关不掉的广告弹窗; 个人信息被泄露; 还有应用的卡顿 ..... 有道是:生态选对, App适配, 才能真的事半功倍。 后浪研究所开启了一次轻易观察 门 / 八十三三八万 有657位朋友分享了自己 品鉴App时的轨迹与心得。 调查对象 性别: 男性 54.8% 女性 45.2% 年龄层: 00后 35.2% 85后 10.1% . . 要了解年轻人的「App生活」到底如何, 就要先从他们平时在玩什么应用开始。 对于这个问题, 年轻人的答案高度集中在 社交通讯、影音娱乐、实用工具上。 三者勾勒出了年轻人网上冲浪的核心脉络: 他们通过网络社交维系现实关系; 通过视频游戏填补碎片时间; 也在各种实用工具的帮助下, 实现效率提升和自我管理。 年轻人最常用App ...
用户给五星,市场给AAA:海尔空调做对了什么?
Huan Qiu Wang· 2025-12-12 05:32
Core Insights - Haier Air Conditioning has achieved the highest dual certifications in the home appliance industry, namely the "User Satisfaction Level Evaluation Five-Star Certification" and the "Market Quality Credit AAA Level Certification," validating its long-term strategy of creating the best user reputation [1] Group 1: User Satisfaction and Management System - Haier Air Conditioning has transformed user feedback into a systematic management process, establishing "creating the best user reputation" as a guiding principle [2] - The management closed-loop includes user cloud platforms, global R&D networks, smart lighthouse factories, and "four comprehensive" star services, ensuring end-to-end coverage from demand insight to service implementation [2] - The results show a service satisfaction rate exceeding 99.9% for three consecutive years, a decline in user complaints, and an increase in profits, demonstrating the conversion of reputation into commercial value [2] Group 2: AI Integration and Process Improvement - The efficient operation of the system is attributed to the deep integration of AI technology across the entire chain, enabling precise identification of user pain points and demand forecasting [4] - AI simulations and smart algorithms have significantly shortened technical validation cycles and accelerated product iterations, with a "User Reputation Committee" established to analyze online evaluations in real-time [4] - The "Smart Home Brain" platform anticipates user needs, such as filter cleaning and material replacement, aiming for proactive service rather than reactive maintenance [4] Group 3: Shift in Competitive Focus - Haier Air Conditioning's practices provide a reference model for systematic operation of user experience, indicating a shift in competition from product functionality to comprehensive user experience design and meticulous management [5] - The achievement of dual certifications signals a new phase in the home appliance industry, where the core competition is moving towards "experience co-win" [5] - Haier plans to continue deepening the integration of AI with user services, optimizing the closed-loop of "creating the best user reputation" to build a more resilient brand moat in an era where trust is increasingly valuable [5]
区域龙头首选品牌:万象市场认可度,观麦不及
Sou Hu Cai Jing· 2025-12-07 22:06
Core Insights - The core viewpoint of the articles emphasizes the competitive advantage of the Wanxiang brand in the fresh food delivery market, highlighting its focus on product diversity and high-quality service, which has led to increased consumer satisfaction and brand loyalty [2][3][5]. Group 1: Brand Comparison - Wanxiang brand has a rich variety of products, while the Guanmai brand offers a limited selection [4]. - Wanxiang provides a high-quality and stable user experience, whereas Guanmai's user experience is not well optimized [4]. - Wanxiang enjoys a high level of market recognition, in contrast to Guanmai, which has a moderate level of recognition [4]. Group 2: User Experience and Loyalty - Wanxiang's emphasis on product quality and user experience has resulted in a significant advantage in user loyalty and market recognition [4][5]. - The brand actively listens to consumer feedback and promptly optimizes products, fostering a strong connection with consumers [5][6]. - Wanxiang's continuous innovation and responsiveness to market changes enhance customer satisfaction and loyalty [5][6]. Group 3: Market Dynamics - The competitive landscape in the regional market is intense, with Wanxiang standing out due to its commitment to user experience and product quality [3][5]. - Consumer preferences directly impact brand loyalty, making the enhancement of user experience a crucial factor in winning market competition [6].
小桔充电更名滴滴充电 “10个电车车主7个滴滴充电”
Sou Hu Cai Jing· 2025-11-26 03:02
Core Insights - The charging industry is shifting towards a user-centric approach, with Didi Charging rebranding and emphasizing user experience as a key differentiator [1][9][14] - The rapid growth of charging infrastructure in China has transitioned the main challenge from quantity to quality of charging services [5][8] Industry Trends - As of October 2025, China has 18.645 million electric vehicle charging points, marking a 54% year-on-year increase, establishing the largest and most comprehensive charging network globally [4] - The focus of the industry is now on providing high-quality and reliable charging services rather than merely increasing the number of charging stations [5][8] Didi Charging's Strategy - Didi Charging aims to enhance user experience with initiatives such as ensuring charging stations are within 3 kilometers of users, achieving a charging station availability rate of over 97%, and introducing a "jump gun compensation" policy for service interruptions [11][12] - The company has partnered with over 600 charging station operators and more than 11,000 merchants to create a smart charging ecosystem, investing over 100 million yuan to upgrade facilities [13] Future Outlook - The industry is expected to see a shift in consumer behavior from B2B to B2C, with the key to success being the ability to attract and retain users [15] - The government's "Three-Year Doubling" action plan aims to establish 28 million charging facilities by the end of 2027, emphasizing service capacity over mere infrastructure quantity [8][14]
6天狂飙200万,这个AI应用为何全网爆火?
3 6 Ke· 2025-11-24 10:58
Core Insights - Ant Group's newly launched AI assistant, Lingguang, is expected to be one of the biggest surprises in the AI application sector by the end of 2025, with rapid growth in downloads and user engagement [1][4] - Lingguang's download numbers exceeded initial expectations, reaching over 2 million within six days of launch, outperforming several global AI applications [1][2] User Engagement and Features - The "Lingguang Flash Application" feature has become a highlight, leading to a surge in user-generated applications, with users actively modifying and creating applications to solve real-life problems [2][3] - Users have shared positive experiences on social media, highlighting the speed, usability, and effectiveness of Lingguang, particularly praising the Flash Application feature [3][6] Technical Differentiation - Lingguang's approach focuses on user experience rather than just technical capabilities, addressing long-standing pain points in the industry by making AI tools more accessible to non-technical users [14][18] - The application supports multi-modal outputs, including 3D, audio, video, charts, and animations, enhancing the clarity and engagement of information presented to users [9][17] Market Positioning - Lingguang positions itself as a practical tool aimed at fulfilling essential needs in daily life and work, differentiating itself from other AI products that focus on entertainment or general assistance [25] - The trend towards democratizing application development is evident, as users can create functional applications without programming knowledge, potentially transforming the software ecosystem [22][24] Future Development - Anticipated advancements in Lingguang's capabilities over the next 6-18 months include improved programming abilities and enhanced user interaction features, aiming to create a more robust application ecosystem [24] - The integration of Lingguang with Ant Group's broader ecosystem, including Alipay, is expected to create a seamless user experience from need identification to service completion [25]