Core Insights - The core idea of the articles revolves around the success of "He Shifu Mei Wa Yu Tou," a restaurant chain specializing in frog and fish head hot pot, founded by He Yi in Wuhan, which has expanded significantly due to its unique flavor and effective marketing strategies [1][2][3]. Group 1: Business Expansion - He Yi opened his first "Mei Wa Yu Tou" restaurant in Wuhan and has since expanded to 23 locations in the city and 43 more across other cities in China [1]. - The restaurant's success is attributed to its ability to adapt to local tastes, with a focus on high-quality ingredients and a unique recipe that includes over 60 types of spices [1][2]. Group 2: Competitive Advantage - Despite competition from four other similar restaurants that have since closed, "He Shifu Mei Wa Yu Tou" continues to thrive, primarily due to its superior taste and quality [2]. - The restaurant ensures freshness by using live frogs and fresh fish heads sourced daily from Danjiangkou, which contributes to the tenderness of the meat [2]. Group 3: Marketing Strategies - Innovative marketing strategies, such as discounted meal packages and leveraging platforms like Dazhong Dianping and Meituan for promotions, have significantly increased customer traffic and brand visibility [2]. - The restaurant's presence on Douyin (TikTok) has further boosted its popularity, with a notable sales achievement of over one million yuan during a live-streaming event [2]. Group 4: Customer Engagement - The daily customer flow at the Nanjing Road location exceeds 500, with the combined daily consumption across all 23 Wuhan locations reaching 3 tons of frogs and 1 ton of fish heads [3].