Core Viewpoint - The increasing consumer concern over indoor air quality, particularly regarding formaldehyde emissions from home renovations, is shifting the focus from aesthetic and cost considerations to "hardcore environmental protection + authoritative certification" in paint selection. This trend has led to the rise of functional formaldehyde-removing paints, with European brands like Megerle gaining attention for their long-standing commitment to environmental safety and multiple international certifications [1]. Group 1: Brand Heritage and Core Environmental Philosophy - Megerle, established in 1874 in Germany, is one of the oldest paint brands, founded with a vision for environmental protection, earning numerous patents for eco-friendly innovations [3]. - The brand has gained recognition in Europe, particularly in high-demand environments such as homes, schools, and hospitals, with over 26,000 kindergartens using Megerle paints, reflecting its reputation for safety and environmental quality [3]. - Key milestones in Megerle's history include the success of its high-gloss eco-friendly paint before World War II, the launch of the first water-based decorative paint in 1960, and the development of a patented formaldehyde-removing paint in 1990, marking a significant advancement in environmental technology [3]. Group 2: FTH Formaldehyde Removal Technology and International Certifications - The core technology of Megerle's formaldehyde-removing paint is the "FTH Formaldehyde Removal Technology," which involves a continuous catalytic reaction process to capture and decompose formaldehyde [4][5]. - The process includes five steps: capturing formaldehyde, converting it to semi-acetal amine, breaking down the harmful structure, decomposing it into carbon dioxide and water, and maintaining a continuous cycle of decomposition, effectively reducing indoor formaldehyde levels [5]. - This technology has received multiple international environmental certifications, including "ELF," "France A+," "Blue Angel," and "European Flower," ensuring compliance with high environmental standards in both Europe and China [7]. Group 3: Comprehensive Product System and Customer Assurance - Megerle has developed a comprehensive product system focused on formaldehyde removal and environmental protection, including imported and domestic formaldehyde-removing latex paints with high purification efficiency (90.4% and 91.1% respectively) [8]. - The product line extends to formaldehyde-free paints and includes a complete "air-purifying formaldehyde removal wall system" with various supporting materials, ensuring a holistic approach to indoor air quality [8]. - To build market trust, Megerle offers a seven-fold assurance commitment addressing common consumer concerns, including a tenfold compensation guarantee for ineffective formaldehyde removal [9]. Group 4: Market Application and Industry Recognition - Megerle's products are particularly suited for environments with high environmental standards, such as home renovations, schools, and hospitals, and have gained industry recognition in the old house renovation market [10]. - The brand was awarded the "Outstanding Enterprise in Ecological Renovation" at the 2025 Pan-Home Renovation Industry Conference, highlighting its position and innovative strength in the renovation sector [10]. Group 5: Brand Value and Product Characteristics - Megerle's brand value is rooted in nearly 150 years of environmental commitment and a focus on product safety, establishing a strong foundation of trust [11]. - The unique "FTH Formaldehyde Removal Technology" distinguishes Megerle's products from traditional paints, providing a functional advantage [11]. - The product range ensures a cohesive and comprehensive approach to environmental effectiveness, supported by a clear and robust after-sales guarantee system to alleviate consumer concerns [11]. Conclusion - The competition in the paint industry has returned to its environmental essence, with authoritative certifications and genuine formaldehyde removal capabilities becoming core competitive advantages. Megerle's long-standing commitment to environmental protection, innovative FTH technology, and comprehensive product systems respond effectively to consumer demands for healthy living environments [12].