Core Viewpoint - The company, Blokus, reported a significant turnaround in its financial performance for the first half of 2025, achieving profitability and substantial growth in revenue and overseas sales [1][3][5]. Financial Performance - Revenue for the first half of 2025 reached 1.338 billion RMB, a year-on-year increase of 27.9% compared to 2024 [1]. - Gross profit was 647 million RMB, reflecting a 16.9% increase from the previous year [1]. - The company reported a profit of 336 million RMB, compared to a loss of 200 million RMB in the same period of 2024, marking a successful turnaround [3]. - Adjusted profit for the period was 320 million RMB, up 9.6% year-on-year [3]. - Basic earnings per share were 1.22 RMB, compared to a loss of 1.73 RMB in 2024 [3]. Overseas Sales Growth - Overseas sales surged by 898.6% to 111.4 million RMB, accounting for 8.3% of total revenue, primarily driven by markets in Southeast Asia and North America [5]. - The company established over 50,000 terminal points in markets like Indonesia and Malaysia, and penetrated major retail networks in North America, including Walmart and Target [5]. IP Development - Blokus commercialized 19 IPs in the first half of 2025, with 925 SKUs launched, including popular franchises like Minions and Detective Conan [6]. - The company introduced new products in collaboration with various IPs, indicating a diversification in its product offerings [6]. - Despite the continued dominance of the Ultraman IP, the company is focusing on expanding its portfolio with female-oriented products and high-priced collectibles [6][9]. Product Innovation and R&D - The company emphasized R&D, with 599 employees in the R&D team, making up 67.1% of the total workforce, and R&D expenditure of 129 million RMB, representing 9.6% of total revenue [12]. - Plans for 2025 include launching 800-1000 new SKUs, with a focus on large mecha and scene sets to cater to collector demands [10]. Future Growth Prospects - The company anticipates a revenue growth rate of over 30% in the second half of the year, driven by new IP launches and seasonal marketing opportunities [13]. - Full-year revenue is projected to reach 4 billion RMB, with a net profit margin maintained at 25%-26% [13].