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骆驼携手Angelababy,推出联名款
Jing Ji Guan Cha Bao· 2025-09-16 03:54
Core Viewpoint - The outdoor brand Camel has officially renewed its partnership with renowned actress Angelababy (Yang Ying) to promote outdoor culture among the younger demographic and strengthen its outdoor brand image [1] Group 1: Partnership and Brand Strategy - The collaboration aims to explore the limitless possibilities of outdoor living [1] - The partnership will feature the launch of the "Feather Queen" down jacket series, designed for both outdoor enthusiasts and urban dwellers [1] Group 2: Product Features - The "Feather Queen" down jacket incorporates unique water-repellent technology, achieving a level 4 water resistance standard, suitable for light rain or snow [1] - The jacket is made from Toray's 20D fine check fabric, ensuring windproof and anti-static properties while providing comfort and freedom of movement [1] - Another co-branded product, the "QUEEN Jacket," meets outdoor functional needs and is also suitable for urban life, featuring ENFO three-proof technology for effective wind and rain resistance [1] - The "QUEEN Jacket" has a specially treated lining for anti-static effects, combining softness, comfort, and warmth, with decorative embroidery enhancing its stylish appeal [1]