Core Viewpoint - Minsheng Bank's Beijing branch is actively implementing a comprehensive consumer protection system, focusing on anti-fraud measures, counterfeit currency prevention, and elderly care, to enhance financial service safety and convenience for the public [3][9]. Group 1: Consumer Protection Initiatives - The bank has established a "Big Consumer Protection" work system, emphasizing the political and public nature of financial work, and is committed to safeguarding consumers' financial interests [3][9]. - Various activities have been organized, including over 300 events targeting the elderly, such as health checks and cultural performances, to promote financial literacy and well-being [4][5]. Group 2: Targeted Education and Outreach - The bank conducts tailored financial education programs for different demographics, including the elderly and youth, using engaging methods like games and hands-on activities to improve financial literacy [5][6]. - Community outreach efforts include practical services like counterfeit currency identification and small denomination currency exchange, aimed at workers, villagers, and foreign nationals [6][10]. Group 3: Innovative Communication Strategies - Minsheng Bank employs a dual approach of online and offline education, utilizing public education zones in branches and digital platforms to disseminate financial knowledge and risk awareness [7][8]. - The bank collaborates with local authorities and community organizations to enhance the effectiveness of its educational initiatives, including joint efforts with law enforcement to address fraud and counterfeit issues [7][9]. Group 4: Service Optimization and Accessibility - The bank is committed to improving service accessibility through infrastructure upgrades, ensuring all branches meet standards for serving visually impaired consumers and providing convenient facilities for the elderly [9][10]. - Innovations in service processes include integrating financial education into all customer interactions and enhancing the functionality of self-service devices to cater to the needs of older clients [9][10].