Investment Rating - The report indicates a positive investment outlook for the cat food industry, highlighting significant growth potential driven by increasing pet ownership and consumer demand for high-quality products [4][20]. Core Insights - The cat food market is expected to maintain a high growth trend, with a projected market size of 144.5 billion yuan in 2024, reflecting a year-on-year growth of 10.7% [4][12]. - The increasing number of urban pet cats, which reached 71.53 million in 2024, is a key driver for market expansion [4][3]. - There is a notable shift towards functional, senior, premium, and wet cat food products, catering to the evolving health needs of pets [4][5]. - The demand for wet food is rising due to its perceived health benefits and reduced processing compared to dry food [5]. - High-income pet owners are driving the trend towards premium and customized cat food products, emphasizing the need for brands to enhance product quality and offer tailored solutions [7][20]. Summary by Sections Market Growth and Trends - The urban pet cat population is projected to grow, with a 2.5% increase expected in 2024 [4]. - The pet food market's share remains significant, with staple food accounting for approximately 35.5% of the market [6]. Consumer Preferences - There is a growing preference for wet food among cat owners, particularly in first-tier cities, where 43.75% of cat owners favor it over dry food [5]. - The demand for high-protein, low-fat, and grain-free cat food is increasing among high-income consumers [7]. Product Innovation - Brands are encouraged to innovate in product offerings, focusing on ingredient quality and functional benefits, such as digestive health and skin care [20]. - Customization in cat food products is becoming essential, with brands developing tailored solutions based on pet age, weight, and health needs [7][20]. Demographic Shifts - The entry of younger consumers, particularly those born after 2000, is influencing purchasing behavior, leading to a demand for smaller, more convenient packaging [13][14]. - Online marketing strategies, including influencer promotions, are becoming increasingly important to attract younger consumers [14]. Competitive Landscape - Domestic brands face challenges in establishing trust and competing with established international brands, particularly in the premium segment [23]. - The report highlights the need for domestic brands to enhance product quality and consumer trust to improve their market position [23].