Group 1 - The core event is the "2025 Passion Shandong. Youth Journey" promotional activity held in Liaocheng from May 19 to 21, aimed at boosting the cultural and tourism industry in Shandong Province [2][3] - The event is organized by the Shandong Provincial Department of Culture and Tourism, Liaocheng Municipal Government, and Liaocheng University, with participation from various stakeholders including tourism agencies, e-commerce platforms, and media representatives [2][3] - The agenda includes a tourism product promotion conference, site visits to key tourist destinations, and discussions on marketing strategies for Liaocheng's tourism products [3][4] Group 2 - Liaocheng is highlighted as a historical city nourished by the Yellow River and the Grand Canal, showcasing its unique cultural and natural resources [4] - The city has been implementing a strategy to enhance its cultural and tourism sectors, leveraging its geographical advantages to create a harmonious blend of ancient and modern attractions [4] - The promotional activities aim to optimize product offerings and utilize various marketing channels to expand tourism consumption and introduce new tourism experiences [4]