Core Viewpoint - Ningjin Rural Commercial Bank is actively addressing the strong credit demand from individual businesses during the Spring Festival by launching the "Inclusive Financial Merchant Action" service to assist merchants in overcoming cash flow challenges [1] Group 1: Financial Support Initiatives - The bank has organized the "Inclusive Financial Merchant Action" to help individual businesses secure funding for inventory during peak sales periods, particularly for high-demand products like liquor and gift boxes [1] - A specific case highlighted is the provision of a 200,000 yuan loan to a supermarket owner, which facilitated timely inventory replenishment and included the installation of a free payment collection code [1] Group 2: Market Positioning and Strategy - Ningjin Rural Commercial Bank focuses on supporting agriculture and small businesses, utilizing on-site visits and point-of-contact services to effectively meet the financial needs of local merchants [1] - The bank has categorized merchants within its jurisdiction into grids across 2 streets and 10 townships, addressing the urgent, short-term, and frequent funding needs of individual businesses through a combined online and offline financial service model [1] Group 3: Loan Performance Metrics - As of the end of January, the bank has issued a total of 5,677 loans amounting to 989 million yuan, supporting 2,045 merchants in the area [1]