Core Insights - The 2025 Liaoning Province High-Quality Cultural, Sports, and Tourism Integration Development Conference highlighted the province's commitment to enhancing the integration of culture, sports, and tourism, aiming for high-quality development and exploring cooperation opportunities [1][9][18] Group 1: Industry Growth and Performance - In 2024, Liaoning Province is expected to receive 650 million tourists, generating over 630 billion yuan in revenue, with a strong growth of 16.5% in visitor numbers and 15.9% in revenue in the first five months of this year [1][4] - During the Dragon Boat Festival, Liaoning welcomed a 29.85% increase in tourists and a 31.60% rise in tourism revenue, indicating a robust "cultural tourism boom" across the province [4] Group 2: Resource Activation and Innovation - Liaoning is revitalizing its cultural and tourism resources, such as developing the Steel Museum and transforming the Fushun open-pit mine into an ecological tourism area, showcasing the innovative integration of old resources into new tourism experiences [6][14] - The province is focusing on enhancing service quality and optimizing visitor experiences, with initiatives like free luggage storage and improved payment systems for foreign tourists [14][17] Group 3: Brand Development and Strategic Goals - The conference served as a platform to showcase Liaoning's cultural tourism achievements and set a strategic goal for the industry to become a key pillar of the provincial economy by 2027 [13][18] - Liaoning aims to deepen the integration of culture, sports, and tourism, creating a vibrant consumption atmosphere with year-round attractions and events [13][18] Group 4: Service Quality and Visitor Experience - Liaoning is committed to improving service quality, with cities like Shenyang and Dalian recognized for their high tourist satisfaction and service quality [14][17] - The province is implementing a standardized service process to enhance visitor experiences, ensuring that feedback is actively sought and addressed [17]