Core Viewpoint - The article highlights the transformative journey of Yonghui Supermarket, emphasizing its strategic shifts in response to external pressures and internal reforms, particularly focusing on supply chain optimization and the integration of foreign trade products into domestic sales channels [1][2][12]. Group 1: Key Individuals Impacting Yonghui - Yu Donglai has significantly contributed to Yonghui's visibility and market presence, leading to increased stock prices and sales growth [1]. - Ye Guofu, as the largest shareholder, invested 6.27 billion RMB to support Yonghui's transformation during a period of financial distress [1]. - The U.S. tariff policy changes under Trump prompted many foreign trade companies to seek domestic partnerships, benefiting Yonghui's supply chain reform efforts [1][10]. Group 2: Export to Domestic Sales Shift - The increase in U.S. tariffs has led many foreign trade businesses to pivot towards domestic sales, with Yonghui emerging as a key beneficiary [2][3]. - Major retailers, including Yonghui, have established dedicated sections for foreign trade products, enhancing their product offerings and attracting more customers [3][6]. - The integration of foreign trade products has not only diversified Yonghui's inventory but also improved its reputation among consumers [6][19]. Group 3: Yonghui's Reform Phases - Yonghui has undergone three critical reform phases: the adjustment to the Pang Donglai model, store optimization, and deepening supply chain innovation [12][13]. - The company has successfully completed the first two phases, with store adjustments leading to increased foot traffic and revenue, despite an overall revenue decline due to store closures [13][14]. - Yonghui's supply chain reform is seen as a crucial step for its future growth, with plans to eliminate middlemen and establish direct relationships with suppliers [16][17]. Group 4: Supply Chain Transformation - Yonghui is moving away from its traditional KA model, which involved charging suppliers for entry fees, to a more streamlined direct procurement approach [16][17]. - The company aims to enhance its supply chain capabilities by reducing reliance on external suppliers and increasing the proportion of private label products to 40% by 2025 [27][29]. - The recent collaboration with over 200 foreign trade suppliers is expected to accelerate Yonghui's supply chain improvements and product innovation [19][29]. Group 5: Challenges and Future Directions - Yonghui faces challenges in fully distancing itself from the Pang Donglai model, as many of its products still align closely with this approach [22][23]. - The company is actively working to build its own brand identity and product offerings, which requires significant investment and strategic execution [27][28]. - Yonghui's recent actions indicate a strong commitment to transformation, but the long-term success of these initiatives remains to be seen [29].