中国商报（记者 王彤旭）面对零售业深度转型与区域市场的激烈竞争，传统商贸企业如何突破发展瓶颈？北人集团给出了清晰答案。 12月18日，由中国商报社联合中国商界杂志社、中国商人杂志社、中国收藏杂志社、中国烹饪杂志社、中国经贸杂志社共同举办的第十二届中国商业创新大 会在京召开。北人集团董事长徐建航在大会期间接受了中国商报记者专访，他详细阐述了该集团以深化供应链改革为抓手、锻造卓越商品力的战略布局与实 践路径，为区域零售企业转型升级提供了可借鉴的样本。 北人集团董事长徐建航。 回顾25年发展历程，徐建航认为，北人集团保持稳健发展最核心的能力，在于无论外部环境如何变化，始终坚守零售初心，以消费者为价值核心。"这份初 心非常朴素，就是给消费者提供好的商品，同时对消费趋势的变化保持高度敏感性，能够顺应消费需求，转为迅速进行自我革命和大胆的创新。"徐建航 说。 如今，随着供应链改革的持续深化和商品力的不断提升，北人集团正在区域零售市场中持续巩固优势。徐建航表示，未来集团将继续深化供应链体系建设， 丰富自有品牌矩阵，以更优质的商品和服务，满足消费者的升级需求，为区域商业高质量发展注入更强动力。 深耕区域市场25载，北人集团已 ...

而自有品牌建设是北人集团提升盈利能力和品牌差异化的另一个战略支点。徐建航介绍，通过成立项目组，集团形成了以"北国甄选"为代表的自有品牌体 系，完成了从无到有、从试水到深耕的蝶变。 谈及近期业界学习胖东来的热潮，徐建航提出自己的独特见解："我们学习其内涵，但作为平台，最核心的是品控。我们只学一点，就是把产品选到最优性 价比。"这集中体现了北人集团"抓住主要矛盾，回归零售本质"的经营思想。 徐建航表示，25年来，北人集团能够保持稳健发展的原因是多方面的，这既得益于深耕区域的战略定力，也得益于集团多年来坚持零售、多业态发展。他认 为，最核心的能力体现在无论外部环境如何变化，集团能够始终坚守零售的初心，以消费者为价值核心。作为零售行业这份初心非常朴素，就是给消费者提 供好的商品，同时对消费趋势的变化保持高度的敏感性，能够顺应消费需求，迅速进行自我革命和大胆创新。 "无论零售行业出现什么样的新概念，我认为核心的问题还是商品。在人、货、场三个要素当中，好的商品、适当的商品、超出消费者心理预期的商品，永 远是竞争力的核心。"徐建航说。（商讯） "挑战与机遇如同硬币的两面。"徐建航指出，机遇主要来自科技赋能、消费需求升级以及 ...

中国商报（记者 彭婷婷）二十五载栉风沐雨，二十五载砥砺前行。北人集团的25年发展历程，恰好与中国商业巨变同频共振。从单一商场到区域商业龙 头，从传统零售到多元业态协同发展，北人集团凭借敏锐的市场洞察、坚定的战略定力与持续的创新实践，实现了销售总额近270亿元、跻身全国零售百强 第28位的亮眼成绩。面对当前复杂多变的市场环境与行业发展挑战，北人集团如何以供应链改革为核心抓手锻造核心商品力，又将如何锚定"十五五"规划布 局未来发展？近日，中国商报记者专访了北人集团党委书记、董事长徐建航。 锚定时代机遇，多维转型筑牢发展根基 中国商报：北人集团的25年，正是中国商业经历巨变的时期。回顾这段历程，集团是如何敏锐地把握住进入核心领域的契机？采取了哪些关键的应对策略， 实现了从单一商场到区域商业龙头的跨越？ 徐建航：北人集团25年发展历程，在筚路蓝缕的创业期，抓住时代机遇，坚定走多业态发展之路，奠定了自身的发展根基。在科技和网络推动商业频繁出现 新形势新变化的时代，集团深入研究生活方式转变引发的新消费需求，启动了一系列深化转型项目。在新发展阶段，集团树立新发展理念，通过探索新赛 道、布局新业态，走上多元发展之路。这些在不 ...

Core Viewpoint - The French yogurt brand Yuno has changed ownership in China, with Tian Tu Investment announcing the sale of its shares to Kunshan Noyuan Ruiyuan Management Consulting Co., backed by IDG Capital, for approximately 814 million yuan, indicating a potential loss for Tian Tu Investment [1][2]. Group 1: Transaction Details - Tian Tu Investment plans to sell its 45.22% stake in Yuno for about 814 million yuan, expecting a loss of 847,000 yuan from the transaction [1]. - The total price for the shares being sold, including other sellers, amounts to 751 million yuan [1]. - IDG Capital's acquisition cost for Yuno exceeds 1.6 billion yuan, with reports suggesting the total transaction price could reach 1.8 billion yuan [2]. Group 2: Company Performance - Yuno China reported revenues of 454 million yuan and a net profit of 8.515 million yuan in 2023, with revenues increasing to 810 million yuan and net profit rising to 95.454 million yuan in 2024 [3]. - Despite the growth, the yogurt market in China is facing challenges, with a projected decline of 10.68% in market size for 2024 [4]. Group 3: Market Dynamics - The yogurt market is experiencing polarization, with leading brands like Yili and New Dairy achieving growth in the low-temperature yogurt segment, while the overall market is under pressure from price wars [4]. - The mainstream price range for yogurt has decreased from 8-10 yuan five years ago to around 5 yuan currently, impacting sales of lower-end products [4].

Group 1 - The research commissioned by the Hong Kong Trade Development Council highlights the impact of geopolitical tensions, evolving trade policies, environmental pressures, and technological advancements on supply chain reforms, significantly affecting the global economy [1] - Companies are actively adjusting their operational models, emphasizing both resilience and cost control, while redefining Asia's role in the new supply chain landscape [1] - Sean Randolph from the Bay Area Council Economic Institute notes that global companies are accelerating strategies such as reshoring, nearshoring, and establishing backup supply routes, leading to regionalization of supply chains [1] Group 2 - The latest US-China trade agreement indicates that from November 10, 2025, to November 10, 2026, Chinese exports to the US will face a 20% tariff, which positions Chinese suppliers competitively against Southeast Asian counterparts [2] - Mainland companies are proactively enhancing supply chain diversification, with Hong Kong emerging as a key supply chain management hub due to regional economic integration and new supply chain networks [2] - The research shows that Hong Kong plays a dual role as a super connector and value-added entity, crucial for mainland companies expanding overseas and for global firms entering the Chinese market [2]

Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of HKD 2.18 [1][10]. Core Insights - The company reported a revenue of RMB 30.5 billion for the first half of FY26, a year-on-year decrease of 12.1%, and a net loss attributable to shareholders of RMB 1.2 billion, which aligns with the profit warning range [6][10]. - The new management has outlined a three-year transformation plan focusing on supply chain, store, and organizational structure reforms, with a commitment to high dividend payouts [6][9]. - The company declared an interim dividend of HKD 0.085 per share, with an expected annual dividend yield of approximately 9% [6]. Financial Performance - Revenue for FY26 is projected to be RMB 64.755 billion, reflecting a decline of 9.5% compared to the previous year [5][12]. - The net profit attributable to shareholders is expected to be RMB 38.85 million for FY26, a significant drop of 90.41% year-on-year [5][12]. - The company’s gross margin improved by 0.7 percentage points to 25.3% due to product mix optimization and increased private label penetration [8][9]. Strategic Initiatives - The company is implementing a nationwide procurement model to enhance pricing power, with a goal of achieving a 10% contribution from private label sales over the next three years [9]. - Store renovations are underway to transform locations into community lifestyle centers, with plans to complete over 200 store renovations within three years [9]. - The company aims to increase online sales contribution to 40-50% over the next three years, supported by the establishment of front warehouses [9]. Market Conditions - The competitive landscape has intensified, leading to a decrease in average transaction value, with same-store sales declining by 11.7% [7][9]. - Online sales showed resilience with a 7.4% increase in order volume, contributing to a 2.1% growth in online same-store sales [7][9]. - Rental income decreased by 7.0% year-on-year due to ongoing tenant restructuring and temporary impacts from store renovations [7].

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company is undergoing a strategic transformation, with store adjustments nearing completion and improvements in supply chain efficiency expected to enhance operational metrics in the future [4]. - The company reported a significant decline in revenue and net profit for Q3 2025, with revenue at 12.486 billion yuan, down 25.55% year-on-year, and a net loss of 469 million yuan [2][3]. - The company has opened 2 new stores and closed 104 stores in Q3 2025, resulting in a closure loss of 612 million yuan [2][3]. Financial Performance Summary - Q3 2025 revenue was 12.486 billion yuan, a 25.55% decrease year-on-year, with a cumulative revenue of 42.434 billion yuan for the first three quarters, down 22.21% [2]. - The gross profit margin for Q3 2025 was 19.84%, an increase of 0.65 percentage points year-on-year, while the cumulative gross profit margin for the first three quarters was 20.52%, a decrease of 0.32 percentage points [2]. - The company reported a net profit attributable to shareholders of -469 million yuan for Q3 2025, with a net profit of -700 million yuan after excluding non-recurring items [3]. - The operating cash flow for the first three quarters was 1.14 billion yuan, down 69.82% year-on-year [1]. Strategic Initiatives Summary - As of September 30, 2025, the company had 450 stores, with 222 undergoing adjustments, and same-store sales have turned positive for the first three quarters [3]. - The company is actively upgrading its supply chain and simplifying its supplier system, achieving a supplier elimination rate of 40.4% [3]. - The company aims to launch 100 billion-yuan-level products within three years, having already introduced over 20 quality products, with 15 products achieving over 100 million yuan in sales [3].

Core Viewpoint - The company reported a decline in revenue for Q3 2025, but significant growth in net profit, indicating improved operational efficiency and profitability despite revenue challenges [1][4]. Financial Performance - Q3 2025 revenue was 4.581 billion yuan, a year-on-year decrease of 3.87%. For the first three quarters, total revenue was 13.588 billion yuan, also down 3.81% [2]. - The net profit attributable to shareholders for Q3 2025 was 22.77 million yuan, up 24.34% year-on-year, while the non-recurring net profit was 15.89 million yuan, showing a substantial increase of 469.57% [4]. Profitability Metrics - The gross margin for the main business in Q3 2025 was 20.59%, an increase of 1.1 percentage points year-on-year. The overall gross margin for the first three quarters was 23.93%, up 0.67 percentage points [3][4]. - The company experienced a decrease in the expense ratio, with Q3 2025 at 22.01%, down 0.09 percentage points year-on-year [4]. Store Operations - In Q3 2025, the company opened 7 new direct-operated stores and 13 franchise stores, while closing 14 direct-operated stores, resulting in a total of 1,090 stores at the end of the period [2]. Regional Performance - Revenue in Shandong province decreased by 4.77% year-on-year, while revenue from other provinces showed a growth of 1.67% [2][3]. Future Outlook - The company maintains an "Accumulate" rating, projecting net profits of 207 million yuan, 250 million yuan, and 288 million yuan for 2025-2027, reflecting growth rates of 57.2%, 20.6%, and 15.0% respectively [5].

Investment Rating - The report maintains an "Accumulate" rating for the company [5][6]. Core Insights - The company reported a significant increase in net profit, with a 470% year-on-year growth in non-recurring net profit, attributed to supply chain reforms that enhanced profit elasticity [1][4]. - Despite a decline in revenue by 3.87% year-on-year in Q3 2025, the company achieved a net profit of 22.77 million yuan, marking a 24.34% increase compared to the previous year [1][4]. - The company is expected to enter a profit elasticity release period due to stable same-store performance and reduced losses in out-of-province operations, alongside supply chain reforms that improve gross margins [10]. Revenue and Profitability - In Q3 2025, the company achieved revenue of 4.581 billion yuan, a decrease of 3.87% year-on-year, with a total revenue of 13.588 billion yuan for the first three quarters, also down by 3.81% [2]. - The gross margin for the main business in Q3 2025 was 20.59%, an increase of 1.1 percentage points year-on-year, while the overall gross margin for the first three quarters was 23.93%, up by 0.67 percentage points [3]. - The company’s operating cash flow for the first three quarters was 1.584 billion yuan, reflecting a year-on-year growth of 1.08% [1]. Store Expansion and Operations - In Q3 2025, the company opened 7 new direct-operated stores and 13 franchise stores, while closing 14 direct-operated stores, resulting in a total of 1,090 stores at the end of the period [2]. - The company’s store types include 242 comprehensive supermarkets, 400 community fresh food supermarkets, and 202 rural supermarkets [2]. Cost Management - The expense ratio for Q3 2025 was 22.01%, a decrease of 0.09 percentage points year-on-year, with a slight increase in sales and management expense ratios [4]. - The total expenses decreased, contributing to improved profit quality [4]. Future Earnings Forecast - The report projects net profits for 2025, 2026, and 2027 to be 207 million yuan, 250 million yuan, and 288 million yuan, respectively, indicating year-on-year growth rates of 57.2%, 20.6%, and 15.0% [10].

Core Insights - The renovation of the Huijia Times Changji Shopping Center supermarket in Xinjiang focuses on enhancing product quality, optimizing the supply chain, and upgrading service systems, aiming to invigorate the local consumer market [1] Group 1: Product Quality and Offerings - The upgraded supermarket features a bakery area that offers freshly baked goods daily, including milk-flavored bread and crispy snacks, which are sold on the same day they are made [1] - The introduction of a dedicated section for the "Fat Donglai" brand has attracted customers looking for high-quality daily necessities, such as cooking oil and cleaning products [1] Group 2: Supply Chain Optimization - The supermarket has actively introduced a range of "Fat Donglai" products and has stocked up on various food items, cleaning supplies, and other essentials in preparation for the upcoming National Day holiday shopping peak [1] - The restructuring of product offerings aims to meet the diverse shopping needs of both young and older consumers, enhancing the overall shopping experience [1] Group 3: Service Enhancements - A new convenience service area has been established for shoppers to rest, with amenities such as free drinking water and daily necessities available [1] - The implementation of fair scales for weighing products ensures consumer rights are protected, reflecting a commitment to integrity in business operations [1]