胖东来自营品牌产品
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又一家连锁超市“拜师”胖东来!
Mei Ri Jing Ji Xin Wen· 2025-10-24 13:44
Core Insights - The article discusses the transformation of Wumart Supermarket, which is adopting strategies from the successful model of the brand "胖东来" (Pang Dong Lai) to enhance its product offerings and customer experience [1] Group 1: Company Strategy - Wumart has significantly adjusted its product structure, with approximately 80% of its modified stores' offerings now resembling those of Pang Dong Lai [1] - The company is focusing on expanding and introducing new products in key categories such as ready-to-eat meals, baked goods, and fresh produce [1] Group 2: Market Trends - Since last year, domestic chain supermarkets have been learning from Pang Dong Lai, indicating a broader trend in the industry towards adopting successful retail models [1] - Wumart's founder, Zhang Wenzhong, emphasized two strategic directions: new retail quality and hard discounts, aiming to redefine product and service offerings while attracting customers through competitive pricing [1] Group 3: Adaptation and Innovation - Wumart is not merely imitating Pang Dong Lai but is actively seeking to find a balance in response to changing consumer demands and market conditions [1] - The incorporation of AI services is part of Wumart's strategy to enhance customer experience and modernize its operations [1]