Group 1 - The snack brand "Crispy Shark" faced complaints from some netizens after a live stream administrator made a statement implying that eating their products would prevent depression, which some interpreted as a reference to the well-known actress Zhao Lusi, who has publicly discussed her struggles with depression [1] - The brand clarified that the statement was not intended as a joke about depression but was a response to disruptive comments from fans of certain artists during the live stream [1] - Following the incident, "Crispy Shark" conducted an internal investigation and acknowledged that a management error led to unauthorized personnel being set as live stream administrators, and they expressed regret for the mistake [1] Group 2 - "Crispy Shark" is a well-known snack brand specializing in chocolate wafer biscuits, established in 2009, with origins dating back to 1996 [1] - Recent sales data indicates that the official flagship store of "Crispy Shark" achieved sales between 250,000 to 500,000 yuan and sold between 10,000 to 25,000 items in the last 30 days [1] - The brand has not conducted any live streams since August 25, following the incident [1] Group 3 - In April, "Crispy Shark" announced actress Yu Shuxin as its brand ambassador, who is currently facing scrutiny due to past comments and allegations of financial misconduct related to her family business [2] - Yu Shuxin's studio has taken legal action against those spreading rumors about her, asserting that they will hold responsible parties accountable [2] - Another brand represented by Yu Shuxin, "Naturally", postponed a scheduled live event due to the ongoing controversies surrounding her [2]