Core Insights - TOP TOY, a潮玩 brand incubated by Miniso, is advancing its IPO project in Hong Kong, but has not yet produced a breakout self-owned IP in its five years of existence, highlighting a significant gap compared to industry leaders [1] - Miniso's founder, Ye Guofu, announced plans to close and reopen 80% of its stores over the next two years to shift from retail to cultural creativity, aiming to become a leading global IP operation platform [1] Financial Performance - TOP TOY reported a revenue of 742 million yuan in the first half of this year, a 73% year-on-year increase, but nearly half of this revenue came from Miniso, indicating a high dependency [1] - In 2024, TOP TOY's self-owned IP revenue was only 6.8 million yuan, accounting for less than 0.4% of total revenue [1] - Miniso's revenue for the first half of this year reached 9.393 billion yuan, a 21.1% year-on-year increase, with operating profit of 1.546 billion yuan, up 3.4% year-on-year; however, net profit decreased by 23.1% due to losses from investments in Yonghui Supermarket [1] Strategic Outlook - Analysts believe that Miniso's optimization of its large store strategy will improve store structure and operational efficiency, leading to gradual improvement in same-store sales [2] - The strengthening of the IP strategy is expected to enhance global competitiveness and drive the development of overseas business and the TOP TOY brand [2]