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21独家!李斌内部讲话详解组织变革:“要把蔚来的尊严挣回来”
21世纪经济报道· 2025-03-17 07:50
Core Viewpoint - NIO's CEO Li Bin emphasized the need for organizational efficiency and cost control through the implementation of "Cell Business Units" (CBU) to enhance operational awareness and achieve profitability by Q4 2024 [3][4][5]. Summary by Sections Organizational Changes - NIO is introducing the CBU mechanism to break down operations into distinct units, each with clear ROI metrics and performance incentives [3][5][10]. - The CBU system aims to eliminate inefficiencies and ensure that resources are allocated effectively, focusing on high-return projects while minimizing low-return investments [10][12][14]. Financial Goals - Li Bin has set a target for NIO to achieve quarterly profitability by Q4 2024, with a long-term goal of profitability by Q3 2026 [3][4][5]. - The company plans to streamline costs and improve investment returns, with a focus on understanding the financial impact of each project [10][12]. Product and Market Strategy - NIO will enter a busy product launch phase starting in April, with new models expected to influence market dynamics [8]. - The company is also accelerating the construction of battery swap stations, aiming for comprehensive coverage [8]. Learning from Competitors - Li Bin acknowledged that NIO has lagged in operational efficiency compared to competitors and expressed a commitment to learning from industry leaders [5][9]. - The company aims to adopt a more disciplined approach to project management and investment decisions, moving away from emotional judgments [12][14]. Employee Engagement and Accountability - NIO is implementing a system for employees to report their work hours linked to specific projects, enhancing accountability and project cost tracking [11][13]. - Li Bin stressed the importance of a cultural shift within the company, encouraging employees to embrace the new management practices and focus on high-impact projects [14][19].