Core Insights - The article highlights the launch of RT-Mart's "New Year Goods Street" promotional event, which combines traditional New Year elements with modern consumer needs, featuring collaborations with major brands and exclusive offerings [1][9]. Group 1: Promotional Activities - RT-Mart's "New Year Goods Street" features over 30,000 gifts, including gold-themed promotions from Procter & Gamble, Pepsi, Coca-Cola, and Unilever, aimed at enhancing consumer engagement [1]. - Specific promotions include Procter & Gamble's "Spend 99 yuan to receive a gold sticker," Pepsi's "Spend 8.8 yuan for a chance to win a gold pendant," Coca-Cola's "Collect firework cards for gold bags," and Unilever's "Spend 68 yuan for a chance to win a gold bar" [1]. Group 2: Discounts and Offers - RT-Mart is offering tiered discounts across various categories, such as 40 yuan off on bags over 199 yuan and 30 yuan off on clothing over 100 yuan, making seasonal purchases more affordable [3]. - Additional promotions include 10 yuan back on bulk dry goods over 59 yuan and 8 yuan off on frozen seafood over 68 yuan, catering to both everyday needs and festive preparations [3]. Group 3: Private Label Products - RT-Mart's private label offerings include a range of New Year gift boxes priced from 19.9 yuan for a dessert soup to 108 yuan for a nostalgic candy box, appealing to diverse consumer preferences [5]. - The "Taste of Reunion" section features various delicacies, such as mousse cakes and ready-to-eat sea cucumbers, designed to evoke memories of family gatherings during the New Year [5]. Group 4: Overall Strategy - The "New Year Goods Street" event emphasizes emotional resonance and practical value, transforming the New Year shopping experience into a warm ritual that connects tradition with modernity [9]. - The promotional activities will run until February 2, 2026, encouraging consumers to participate both in-store and through the RT-Mart app [9].