Core Viewpoint - The Guangdong government has introduced 17 policy measures to promote the high-quality development of the performing arts market, aiming to establish an international first-class performing arts city cluster and enhance market supply and consumption [1][2]. Group 1: Policy Measures - The measures focus on market cultivation, supporting the growth of performing arts market entities, and expanding the "performing arts +" industry chain [1]. - Guangdong aims to support the establishment of the "Guangdong-Hong Kong-Macao Greater Bay Area Theatre Alliance" and the "Greater Bay Area Performing Arts Alliance" to attract performers from Hong Kong and Macao [2]. - The government encourages the development of regional performing arts brands and supports the construction of large professional performance venues [2]. Group 2: Market Development - The performing arts market in Guangdong has shown significant growth, with over 400,000 approved commercial performances expected in 2024, generating more than 6.3 billion yuan in revenue [1]. - Large commercial performances have generated over 3.7 billion yuan in revenue, directly driving related consumption exceeding 25 billion yuan [1]. - The government is promoting the introduction of international and domestic large-scale commercial performances and high-quality productions to enhance market supply [2]. Group 3: Community Engagement and Support - The measures encourage performing arts institutions to engage with communities, rural areas, and tourist attractions, providing support for qualifying projects [3]. - Subsidies for public performances and low-priced tickets for students are part of the initiative to enhance accessibility [3]. - The government is streamlining the approval process for commercial performances and implementing service norms for ticket refunds to support market development [3].