Core Viewpoint - The article discusses the transformation and development of the electric motor industry in China, highlighting the advancements made by a long-established company in producing high-efficiency electric motors and their strategic shift towards new markets such as aviation and high-end equipment [6][12][17]. Group 1: Industry Overview - The electric motor, essential for both household appliances and industrial machinery, plays a crucial role in the operation of various industries [1]. - The world's first steel pipe rolling line using permanent magnet synchronous motors has set new records in the electric motor field, showcasing high precision and low energy consumption [3]. - The company has developed over 3,000 models of high-efficiency electric motors, contributing significantly to key industries such as power, mining, and transportation [12]. Group 2: Company Transformation - The company, founded in 1936, has witnessed the evolution of China's electric motor industry and has successfully developed over 1,100 new products, with more than 100 filling national gaps [8]. - A pivotal moment in the company's transformation occurred over a decade ago when it embraced the national strategy to promote energy-efficient motors, addressing the high energy consumption issues prevalent in the industrial sector [8][10]. - The company invested over 19 million yuan in a smart workshop project to enhance product consistency and control manufacturing defects, achieving a significant reduction in the thickness of materials used [10]. Group 3: New Market Opportunities - In response to the national "dual carbon" goals introduced in 2020, the company faced the challenge of either sticking to familiar markets or venturing into new ones, ultimately choosing to explore new opportunities [13][17]. - The company has successfully developed several aviation motor products, positioning itself in the emerging field of aviation electrification, which has become a key focus for growth [15][17]. - The company reported revenue exceeding 3 billion yuan from January to July this year, demonstrating its successful transformation and the potential of traditional enterprises to adapt and thrive in new markets [17].