节气型市集

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上海供销“节气型”市集:打造“节气消费”新品牌
Xin Hua Cai Jing· 2025-08-09 11:31
Core Insights - Shanghai's supply and marketing system is promoting "Supply and Marketing Market" to enhance urban consumption and support rural revitalization, launching a new brand of "seasonal consumption" based on the 24 solar terms [1][2] - The "Promote Consumption · Agricultural Products Baoshan Exhibition" is being held from August 8 to 10, featuring nearly 60 booths showcasing high-quality agricultural products and traditional foods from various regions [1] - The exhibition employs a "dual-line integration" model, combining online promotion with offline sales through live streaming, enhancing interaction between exhibitors and consumers [1] Group 1 - Shanghai positions the supply and marketing market as a key platform to connect urban and rural areas, aiming to serve as a "test field" for understanding citizen needs and a "reception hall" for multi-functional services [2] - The city has innovatively introduced a "market + solar term" business model, creating a year-round schedule of special markets that engage with communities across 16 districts and the Yangtze River Delta region [2] - Shanghai's supply and marketing system is establishing a sustainable long-term mechanism, creating a quality product directory system and developing evaluation standards for local specialties in the Yangtze River Delta [2] Group 2 - The "3+7+365" model is being deepened to promote regular, branded, and standardized market development, facilitating the transformation of exhibition items into channel products and exhibitors into partners [2] - The initiative aims to innovate and create "seasonal markets," enhancing the reputation of supply and marketing cooperatives [2]