节气消费

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上海供销“节气市集”:汇全国供销优品 促消费提质升级
Xin Hua Cai Jing· 2025-09-21 04:07
——创建"二十四节气市集"IP,持续激发消费新动能。以"24节气·24场市集"为核心打造节气市集IP, 推出多层次的创新体验:紧扣节气时令,邀请全国供销系统精选地道、特色、新鲜的节气优质农产品汇 聚市集、亮相申城;推动宁海蛏子、慈溪杨梅等精品"土特产"首发上海,促进农产品供需提质升级;打 造文化雅集,推出"二十四节气消费文化季",以诗句对诵、古乐演奏等文化形态,让市民在烟火气中增 强消费体验。 ——打造城乡融合载体,助力人民城市建设。上海供销市集建立起链接农民生产与市民消费的桥梁, 以"进社区、进广场、进公园、进楼宇、进学校"的方式丰富市民生活,探索由"进"到"驻"的"3+7+365 天"常年展销模式,让优品、精品农产品走向上海大市场,助农增收,并进一步创建优品目录、培育供 销品牌,打通产地销地"两张网",打造城乡融合载体,探索超大城市供销合作社服务乡村振兴、助力上 海国际消费中心城市建设的新路径。 (文章来源:新华财经) 上海市供销合作总社相关负责人介绍,持续创新推出的"二十四节气上海供销市集"系列展销活动,搭建 起了全国供销系统优质农产品对接上海超大市场的集中展销平台,通过"节气+文化+服务"的模式,打 ...
上海供销“节气型”市集:打造“节气消费”新品牌
Xin Hua Cai Jing· 2025-08-09 11:31
Core Insights - Shanghai's supply and marketing system is promoting "Supply and Marketing Market" to enhance urban consumption and support rural revitalization, launching a new brand of "seasonal consumption" based on the 24 solar terms [1][2] - The "Promote Consumption · Agricultural Products Baoshan Exhibition" is being held from August 8 to 10, featuring nearly 60 booths showcasing high-quality agricultural products and traditional foods from various regions [1] - The exhibition employs a "dual-line integration" model, combining online promotion with offline sales through live streaming, enhancing interaction between exhibitors and consumers [1] Group 1 - Shanghai positions the supply and marketing market as a key platform to connect urban and rural areas, aiming to serve as a "test field" for understanding citizen needs and a "reception hall" for multi-functional services [2] - The city has innovatively introduced a "market + solar term" business model, creating a year-round schedule of special markets that engage with communities across 16 districts and the Yangtze River Delta region [2] - Shanghai's supply and marketing system is establishing a sustainable long-term mechanism, creating a quality product directory system and developing evaluation standards for local specialties in the Yangtze River Delta [2] Group 2 - The "3+7+365" model is being deepened to promote regular, branded, and standardized market development, facilitating the transformation of exhibition items into channel products and exhibitors into partners [2] - The initiative aims to innovate and create "seasonal markets," enhancing the reputation of supply and marketing cooperatives [2]
上海打造“节气+文化+服务”供销市集升级版:探索“节气消费”新体验
Xin Hua Cai Jing· 2025-07-10 10:06
Group 1 - The core idea of the news is the organization of the "Chongming Supply and Marketing Send Coolness" Shanghai Supply and Marketing Market event, which aims to create a new experience of "seasonal consumption" by integrating seasonal delicacies, intangible cultural heritage experiences, and traditional music performances [1] - The event features three main themes: summer food and quality agricultural products, cultural performances with traditional music, and community service reflecting the supply and marketing cooperative's commitment to rural and urban connections [1] - The Shanghai Supply and Marketing Cooperative plans to continuously upgrade the market IP to create a cultural and beneficial platform for urban-rural common prosperity [1] Group 2 - The establishment of the Yangtze River Delta Supply and Marketing Cooperative Strategic Alliance in Shanghai has led to specialized exhibition activities featuring high-quality products from the region, including products from Zhejiang and Jiangsu [2] - The Shanghai Supply and Marketing Market is developing a new brand for "seasonal consumption" by dynamically improving a catalog of seasonal quality products and creating a schedule for seasonal consumption events [2] - An online platform has been created for the Shanghai Supply and Marketing Market to promote activities and products, facilitating product listings with supply cooperatives from other provinces [2]