Core Viewpoint - The "Seasonal Market" initiative in Shanghai aims to enhance agricultural product consumption and promote regional agricultural collaboration through themed exhibitions and cultural experiences [1][2][3] Group 1: Event Overview - The "Autumn Equinox" themed exhibition in Qingpu, Shanghai, features 34 booths across four areas, showcasing seasonal agricultural products, local specialties, and handicrafts [1] - The event integrates the "Autumn Equinox" with the 2025 Chinese Farmers' Harvest Festival, highlighting local products like "Qingpu Thin Rice" and "Liantang Reed" [1] Group 2: Agricultural Collaboration - The market invites enterprises from regions like Yunnan, Xinjiang, and Qinghai, promoting local specialties such as walnuts and mushrooms to expand sales channels for western farmers [1][2] - A partnership with 21 cities in the Yangtze River Delta has been established, achieving a participation rate of 51.77% for local agricultural enterprises [2] Group 3: Consumer Experience - The initiative creates a "Seasonal Market" IP, offering diverse experiences tied to the 24 solar terms, enhancing consumer engagement through cultural activities [2] - The market aims to connect farmers' production with urban consumption, enriching city life and supporting rural revitalization [3]

Core Insights - Shanghai's supply and marketing system is promoting "Supply and Marketing Market" to enhance urban consumption and support rural revitalization, launching a new brand of "seasonal consumption" based on the 24 solar terms [1][2] - The "Promote Consumption · Agricultural Products Baoshan Exhibition" is being held from August 8 to 10, featuring nearly 60 booths showcasing high-quality agricultural products and traditional foods from various regions [1] - The exhibition employs a "dual-line integration" model, combining online promotion with offline sales through live streaming, enhancing interaction between exhibitors and consumers [1] Group 1 - Shanghai positions the supply and marketing market as a key platform to connect urban and rural areas, aiming to serve as a "test field" for understanding citizen needs and a "reception hall" for multi-functional services [2] - The city has innovatively introduced a "market + solar term" business model, creating a year-round schedule of special markets that engage with communities across 16 districts and the Yangtze River Delta region [2] - Shanghai's supply and marketing system is establishing a sustainable long-term mechanism, creating a quality product directory system and developing evaluation standards for local specialties in the Yangtze River Delta [2] Group 2 - The "3+7+365" model is being deepened to promote regular, branded, and standardized market development, facilitating the transformation of exhibition items into channel products and exhibitors into partners [2] - The initiative aims to innovate and create "seasonal markets," enhancing the reputation of supply and marketing cooperatives [2]

Group 1 - The core idea of the news is the organization of the "Chongming Supply and Marketing Send Coolness" Shanghai Supply and Marketing Market event, which aims to create a new experience of "seasonal consumption" by integrating seasonal delicacies, intangible cultural heritage experiences, and traditional music performances [1] - The event features three main themes: summer food and quality agricultural products, cultural performances with traditional music, and community service reflecting the supply and marketing cooperative's commitment to rural and urban connections [1] - The Shanghai Supply and Marketing Cooperative plans to continuously upgrade the market IP to create a cultural and beneficial platform for urban-rural common prosperity [1] Group 2 - The establishment of the Yangtze River Delta Supply and Marketing Cooperative Strategic Alliance in Shanghai has led to specialized exhibition activities featuring high-quality products from the region, including products from Zhejiang and Jiangsu [2] - The Shanghai Supply and Marketing Market is developing a new brand for "seasonal consumption" by dynamically improving a catalog of seasonal quality products and creating a schedule for seasonal consumption events [2] - An online platform has been created for the Shanghai Supply and Marketing Market to promote activities and products, facilitating product listings with supply cooperatives from other provinces [2]