Core Viewpoint - The "Hulu Chao New Year Festival" in Guiyang aims to create an immersive cultural experience by integrating traditional customs, local products, and modern entertainment, running from January 30 to February 8 at the Guiyang International Convention and Exhibition Center [1]. Group 1: Event Overview - The event is organized by Guiyang International Conference and Exhibition Center Co., Ltd., with support from various local government departments [1]. - The festival features eight exhibition areas covering a total area of 10,000 square meters, open daily from 12:00 to 21:00 [2]. Group 2: Exhibition Areas - The "Ma Shang Wei Xun" area includes dozens of craft beer brands such as Hammer Craft Beer and DUAL [2]. - The "Ma Shang Hui Huan" area features nearly 40 brands including He He Shi San Zhang and Mo Yu Coffee [2]. - Other areas include "Ma Shang You Yi Shi" with local gifts and intangible cultural heritage products, "Ma Shang Chong Ai" for pet products, and "Ma Shang Yao Bai" showcasing live performances from various bands and musicians [2]. Group 3: Participation and Offerings - The festival has attracted over 200 quality brands and nearly 1,000 selected products, catering to diverse consumer needs across different age groups [3]. - Attendees can purchase local and regional specialty goods, enjoy traditional cuisine, and participate in hands-on experiences guided by representatives of intangible cultural heritage [3]. - The event includes seven interactive experience zones, allowing visitors to engage in activities and redeem gifts upon completing tasks [3].