Core Insights - The article highlights the efforts of Han Runxin, a cultural and creative designer at the Du Fu Thatched Cottage Museum, in integrating poetry and modern design into the New Year celebrations, showcasing the vibrant cultural atmosphere in Chengdu during the Spring Festival [3][4]. Group 1: Cultural and Creative Products - Han Runxin is responsible for the development of cultural and creative products, store display design, and creative planning of cultural activities at the museum [3][4]. - The museum has seen a surge in visitors and sales of cultural products during the Spring Festival, with a notable highlight being the "Year of the Horse" themed aluminum foil refrigerator magnet set, which combines traditional poetry with modern design elements [4]. Group 2: Cultural Exhibitions and Experiences - The cultural experience extends beyond the museum, with the creation of a "City Culture Micro-Exhibition" at the Chengdu Metro, featuring iconic elements and cultural artifacts that reflect the essence of Du Fu's poetry [5]. - The micro-exhibition runs from February 11 to March 13, allowing travelers to engage with Chengdu's cultural heritage during their journeys [5]. Group 3: Market Performance - The cultural and creative market in Chengdu is thriving, with the Chengdu Museum reporting daily sales reaching several hundred thousand yuan and the Chengdu Art Museum selling over 6,500 items during the festive period [5]. - The "Chengdu Gifts" initiative has over a hundred sales points, showcasing the popularity of the Year of the Horse themed cultural products among visitors [5].