近几年，博物馆持续"破圈"走红，成为年轻人的"新宠"。在这场热潮中，博物馆不仅用数字技术赋能展 览，还通过开发文创产品，引领了国潮消费新时尚。 12月16日至17日，2025两岸企业家峰会年会在江苏南京举行。在峰会年会期间举行的现代服务业及文化 创意产业合作推进小组专题论坛暨第七届两岸博物馆IP授权交流论坛上，数字技术赋能文博IP创新、跨 界融合与两岸合作等话题，成为两岸文博专家、文创企业代表热议的焦点。在思想和观点的碰撞与激荡 中，诸多文博IP"出圈"的密码被徐徐"破译"。 山西博物院晋观文创负责人姚香认为，要采用创新的方法或方式唤醒沉睡的文物，让它们拥抱年轻人。 山西博物院采取的策略是，通过成立文创公司，深度挖掘"晋魂"主题并进行现代表达，构建金字塔式的 产品IP矩阵。 在金字塔的最底层是基础性的文创产品，这些产品覆盖了广泛观众的需求。塔身是围绕核心IP进行开 发，呈现系列化的主题产品。顶端则是现象级的爆款，负责引领市场潮流。 "该如何引领时尚呢？"姚香透露，该馆紧密追踪社会文化热点，深度洞察用户的情感需求，并利用灵活 的机制，实现产品的快速落地。比如围绕情感化的设计，打造"治愈型"的爆款产品——2025 ...

郑州马拉松市集开市 文博文创产品圈粉跑友 中新网郑州11月13日电 (记者 韩章云)2025郑州马拉松将于11月16日鸣枪开赛。作为本次赛事的序章， 11月13日，"郑马好市"市集在河南郑州市如意湖畔率先开市，将"老家河南"的地道风味、特色物产以及 郑州各大文博机构丰富的文创产品陈列其中，让全国各地跑友一站式"触摸"郑州的古风今韵。 打卡郑州市文物考古研究院"郑州商城发现70周年"移动博物馆，购买汇集郑州特色美食的冰箱贴，品尝 河南胡辣汤……记者在现场看到，集逛、吃、玩、乐于一体的"郑马好市"市集，俨然一个沉浸式文化体 验空间，吸引众多领完赛事物资的跑友"赶集"。 来自湖南湘潭的跑友陈崇绽告诉记者，逛"郑马好市"市集就像体验了一场简易版的河南文化游，"一站 式领略跨越千年的中原文明魅力"。 除了上述宝藏博物馆展位，"郑马好市"上还设有文创潮玩所、手作创意坊、吃货补给站、品牌展示区 等。为增强活动现场的趣味性与互动性，组委会特别策划了"打卡集章"活动。参与者可领取专属"好市 指南"，在逛市集的同时，积累印章赢取现场抽奖机会。(完) 来源：中国新闻网 编辑：张嘉怡 市集上最亮眼的当数"宝藏文博"专区。河南博物院领 ...

Group 1: Core Insights - The explosive growth of the潮玩 (trendy toys) economy has become a significant phenomenon in the cultural and tourism consumption sector, with notable sales figures such as the first-day revenue of 7 million yuan for the film-related merchandise of "浪浪山小妖怪" and a market capitalization exceeding 100 billion HKD for the "first stock of trendy toys," Pop Mart [1][3] - The cultural and creative products (文博文创) are developing rapidly, but they still have considerable room for improvement compared to the massive communication power exhibited by trendy toy IPs like Labubu [1][3] - There are essential differences between潮玩 and文博文创, particularly in their consumer groups and purchasing motivations, which cannot be simply equated or directly replicated [3][6] Group 2: Consumer Behavior - Consumers of文博文创 primarily seek cultural experiences, with motivations ranging from the enjoyment of "excavating cultural relics" to using creative products for historical enlightenment for children [5][6] - The experience-driven consumption logic of文博文创 is evident, as consumers engage with historical knowledge through the process of purchasing and experiencing blind boxes, even if the items are ultimately left unused [6][9] - Understanding the cultural significance of文博 products requires a certain level of knowledge and aesthetic appreciation, which may not be accessible to all consumers, particularly foreign tourists [6][9] Group 3: Market Strategies -文博文创 can learn from潮玩 in terms of enhancing interactivity, fun, and topicality in product design, such as through cultural restoration experience blind boxes [15][17] - Expanding the sales and display of文博 products in various cultural and tourism venues can create a service network that lowers consumer recognition barriers [15][17] - Implementing systematic IP operations centered around cultural relics can help integrate story creation, product development, and precise communication, fostering a vibrant IP ecosystem [15][17] Group 4: Unique Pathways - The core attributes and operational logic of文博文创 differ significantly from潮玩, making direct replication of the latter's model impractical [17][18] -文博文创 can adopt methods from潮玩, such as community building among cultural enthusiasts and enhancing interaction through creative competitions and exhibitions, while maintaining cultural integrity [17][18] - By leveraging creativity and preserving cultural roots,文博文创 can carve out a unique path that balances social and economic benefits, distinct from潮玩 [17][18]