Core Viewpoint - Hunan Liuyang is actively expanding its fireworks market into Africa, recognizing the region's growing demand and cultural affinity for fireworks [2][3]. Company Overview - Hunan Liuyang is known as the "hometown of Chinese fireworks," with 431 fireworks production enterprises and an annual output value exceeding 500 billion yuan [3]. - The company exports approximately 70% of China's total fireworks exports, reaching markets in Europe, America, Asia, Oceania, and Africa [3]. Market Expansion - As traditional markets in Europe and America become saturated, Liuyang fireworks companies are shifting focus to emerging markets, particularly Africa, which presents significant growth opportunities [3]. - The African market is characterized by a large population, rich festive culture, and increasing consumer spending power, leading to rapid growth in the fireworks sector [3][6]. - The company has established connections with partners in seven African countries, including Kenya, Tanzania, South Africa, and Uganda, with an expected export value of 10 million yuan by 2025 [3][6]. Product Strategy - To cater to African market preferences, Liuyang fireworks companies are adjusting their product strategies, focusing on vibrant colors and impactful display effects [6]. - The company is innovating by creating products that align with domestic trends, such as "internet celebrity fireworks," and developing daytime fireworks for events like sports and weddings [6]. Marketing and Promotion - The opening of direct flight routes from Changsha to Nairobi has facilitated business negotiations with African clients [6]. - Participation in events like the China-Africa Economic and Trade Expo has enhanced the visibility and brand recognition of Liuyang fireworks in the African market [6].